Hmm, I don't quite understand why the Facebook app is being promoted so much. I'd assume it is in some way earning CR money, as a sponsorship, but I was disinterested in it since the first post about it. That's mostly because Facebook is of no interest to me, and I don't understand how people manage to waste their time there on all the (what appears to be) low-grade and basic-designed games.
I look forward to Bleach joining CR someday in the future, because then they'll have something else to flaunt as a trophy besides Naruto.
Aha, completely agree, it's a shame to see CR actually dedicating this website to earning money, instead of how it used to be just for the anime when it started off D: