There are a lot of girls and women who use crunchyroll, and I think this is the first BL/yaoi show they have licensed here. Even though they have rolled out tons of lame fanservice shows, and male-pandering "yuri". It makes sense for Crunchyroll to cater to the girls for a change.
Though it is very amusing to see all the comments from the fapboys now that the tables are turned.
I can't agree more with you on this. If you don't like it, you don't have to watch it. CR is always picking shows specifically catered for the male audience and they finally pick one for the girls and everyone goes ballistic? Rubbish.