Post Reply Open Letter to Roku.com...
Creator
72182 cr points
Send Message: Send PM GB Post
55 / M / Central Valley, C...
Offline
Posted 5/1/10
Dear Roku,

First off, let me make one point quite clear, I absolutely LOVE the four Roku (Netflix) Players I've owned for the last 2 years. I wouldn't trade them in for anything in the world. I think your Netflix, Amazon, Pandora, & Revision3 channels are truly awesome (though Netflix needs a search engine). I wanted to make those facts abundantly clear, so that what I going to say next doesn't sound like baseless gripes by a Roku detractor...

Let me try to express the next point as clear as I possibly can, Give Us An Anime Channel, NOT Another Sports Channels, Please! I know in the world of broadcast, cable, & satellite TV that sports programming is king, and that a large percentage of the television watching couch-potato market demographic are avid sports fans.

But come on, those very same venues of broadcast, cable, & satellite TV collectively provide hundreds, if not thousands, of sports channels, no to mention the myriad of pay-per-view and video-on-demand sports & sports-related events. Enough already, "Uncle!"

I purchased my first Roku Player 2 years ago, because it gave me easy, cost-effective access to programming that Comcast & Dish Network wasn't. Finally, I could watch quality, eclectic, niche television programming, where and when I wanted, a la carte style. Adding more sports channels & programming just isn't true to the Roku Player's creed and/or playing to it's strengths. If I wanted more sports programming, I'd just sign-up for Direct-TV and be done with it.

Enough said with my above rant. Now on to my suggestion for the Roku Channel Store. I suggest you contact one of the major US online Anime distributors, do some negotiations, and get the Roku Channel Store one or more Anime channels. I would point out three candidates to consider...

www.crunchyroll.com

www.funimationchannel.com

www.theanimenetwork.com

Yes, it's a niche demographic, but go and check-out the Anime DVD/Manga (Japanese comics) sections at Best Buy, FYE, Suncoast, Borders, and Barnes and Noble brick-and-mortar storefronts. Even in a depressed economy, the Anime DVD/Manga sections of these stores of this niche product are not only holding their own against the staple genres like Sci-fi, horror, and romance, they are proven sales performers and their sections' size are growing ever larger, while others shrink.

But as good as this may sound, the Anime/Manga industry has hit a ceiling of sorts. Facing an core audience with less disposable cash in bad economic times, greater availability of pirated content via the Internet, but worst of all, over the last decade, the Anime Industry has failed to break the shackles of it's niche market image. This is because the very same, above mentioned, world of broadcast, cable, & satellite TV service providers wouldn't give Anime programming the proverbial "time-of-day". They can provide their customers with hundreds of sports channels, one or two dedicated Sci-fi, horror, and romance channels, and ZERO Anime Channels...

It's not like the Anime Industry hasn't tried. For many years now, both The Anime Network & The FUNimation Channels have begged, bribed, pleaded, and started letter writing campaigns to the major cable & satellite TV service providers for a bid to put each of their 24/7 linear Anime channels on the providers programming list, but to no avail. Crunchyroll, on the other hand, has decided to skip all that heartache and is attempting to make a go of it directly on the Internet. In fact, both The Anime Network & Crunchyroll have monthly subscription based online streaming content services, bringing Anime programming directly to their subscribers via the world wide web.

So now, the Roku Player has much to offer these three major US online Anime distributors. Proven performance/quality on standard/high definition televisions (without a computer), ease of installation/use, low entry cost for consumer (an $80 Roku Player and basic broadband service), and half-a-million of the Roku Players already in customers hands. It's a perfect partnership between Roku and the US Anime Industry, I would not mind seeing all three Anime sites on the Roku Channel Store ( www.roku.com/roku-channel-store ), plus I could see each company selling $80 Roku Players on each services' website, sold along with their Anime program subscriptions.

But now is the time to strike, before it's too late, and future regrets that Popbox and/or The Boxee Box stole Roku's thunder. Please consider my suggestions. Thank you for your consideration and for producing such a fine product...

Sincerely,
Gregory Allyn Lipscomb
Creator
72182 cr points
Send Message: Send PM GB Post
55 / M / Central Valley, C...
Offline
Posted 5/1/10
Here's a interesting response I received from Crunchyroll.com...

----- Original Message ----
From: Kun Gao <[email protected]>
To: Gregory Allyn Lipscomb <[email protected]>
Sent: Mon, April 26, 2010 4:29:28 PM
Subject: Re: Roku: Give Us An Anime Channel, NOT Another Sports Channels, Please!!!

Hi Gregory,

Thank you for your interest and support! We definitely want to develop the Anime channel for Roku and are currently evaluating the technical feasibilites. I'll personally notify you when the product is ready!

Best,
Kun Gao
CEO, Co-Founder
Crunchyroll, Inc.
Moderator
90 cr points
Send Message: Send PM GB Post
39 / F / San Joaquin Valle...
Offline
Posted 5/2/10
Well, it sounds like others are thinking on the same wavelength then. Roku isn't something we have really looked into at our house, but after reading your letter I can see the need for it. One of the reasons we never went to cable is because we didn't want to pay for a bunch of channels we didn't want (like sports!)
You must be logged in to post.