Can Durarara go to 10,000?
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30 / M / Glendale, AZ
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Posted 1/22/11
Look at MyAnimeList or ANN about the Durarara English cast. It's packed with fan favorites. America's DVD is still in shambles. Do you think the audience here and in Canada (this is spec. for the USA/Canada crowd. There are fans of the show outside North America but I was doing a question spec. for the English-speaking fans here and in Canada) it has could make it enough that the series could sell at least 10,000 DVDs here? I ask about 10,000 because with the way the dub industry being what it is, selling 2000-7500 +is a lot more realistic than 10,000. Before the really big companies started folding in the last 5 years, selling 5-figure units I think was more common between 2000-5.
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Posted 1/22/11 , edited 1/22/11
If it was marketed right it could and beyond. Problem is that they (distributors/producers) still haven't realized how to operate in the digital age. As an official streaming site for the series it would make sense to have a "Buy series/merchandise" here link on the Durarara pages. Instead I only see a link to the official site and from there a link to 2 different "buy" sites. It may seem small but that extra hurdle makes a difference. Also they only link to distributer based "buy" sites. If they added other buy options such as Anime Corner Store, Amazon, heck even Bestbuy then they could increase their ability to sell. A "Find in a store locally" option would be helpful to sales as-well as it would let would be buyers know where they can find the merchandise/dvd around their zip code. To further increase sales beyond Crunchy users, they could also do shippers (temporary merchandise displays that go in brick and mortar stores) to bring in new potential customers. Anyway if the product is good (which it is) and the price is good (which it is) then it can be successful if marketed and distributed right (who knows).
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Posted 1/22/11 , edited 1/22/11
...let me adjust my thought a bit. They are actually releasing the series in three parts, each part $49-$39 each, making the full series around $149-$117. First I don't buy series in parts, only in complete boxsets, so for people like me they will not get any sales until they release a complete boxset. Secondly the total price to own this series is actually well above what I would pay for a complete 26 ep series in 2011 (I'm thinking more along $69-$89 for a top tier anime initial release). Moving over to only one sku, that of a complete boxset, would also ease manufacture and inventory concerns too. I hope the series does well since it is a good show, but they appear to be distributing it in the same fashion that hasn't worked since the 1990's.
Posted 1/22/11
Well, I don't see why not. I live in Canada, and I know quite a few Durarara fans. And on CR I see Durarara fans everywhere, and the majority of CR users are in America. The thing is not many people I know buy DVD's. Its all about torrents nowadays.
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Posted 6/2/11
Update:
If anyone hasn't heard yet, it will be coming to [adult swim] on Saturday nights soon, so hopefully it will do well there.
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Posted 6/2/11 , edited 6/2/11

Kagato666 wrote:

...let me adjust my thought a bit. They are actually releasing the series in three parts, each part $49-$39 each, making the full series around $149-$117. First I don't buy series in parts, only in complete boxsets, so for people like me they will not get any sales until they release a complete boxset. Secondly the total price to own this series is actually well above what I would pay for a complete 26 ep series in 2011 (I'm thinking more along $69-$89 for a top tier anime initial release). Moving over to only one sku, that of a complete boxset, would also ease manufacture and inventory concerns too. I hope the series does well since it is a good show, but they appear to be distributing it in the same fashion that hasn't worked since the 1990's.


My thoughts exactly. I assume the distributors seem to think that fans get their anime in a variety of ways, which is true, but we when someone gets their anime the legal way through buying it everyone goes through the same channels, RightStuf, Amazon, BestBuy, etc. Like you said, it would be wise for them to make it faster and easier to purchase their merchandise. Plus, buying volumes might work in Japan, but it's excruciating here in the States. I would love to own this series but would never buy it in the way fashion they are trying to sell it to me. FMA: Brotherhood is the only title I've bought in volumes, at, what I think are reasonable prices (Walmart.com had a great sale not long ago for two volumes, 26 eps, for $25). Other than that I will only buy a series as a complete collection. It might take them a while but they'll eventually make a box set or something and it shouldn't be more than $50 (on DVD).
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