Just how future-proof is Crunchyroll?
Mahzes 
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Posted 3/4/12
I think this might have been asked a few years back, but I have been wondering a bit, lately. Given I've just recently got my ideal Crunchyroll setup (Roku/ iPhone, meaning quick, easy viewing on TV and on the go), it does make me wonder just how futureproof Crunchyroll is.

I mean, I know in some cases (i.e. Panty & Stocking), there'll be a license issue that requires the series to be removed at some stage; but how about for the bigger series (i.e. Naruto, Gintama etc)? I know nobody can see or predict the future, but is the general plan that most series in Crunchyroll will simply be there 'forever'?

Since I'm now using Crunchyroll as an alternative to DVDs/ torrents (also bearing in mind most CR shows don't even get DVD releases over here), I just really don't want to find that one day in future the service has been pulled or licenses have been dropped and I'm suddenly down hundreds and hundreds of episodes from my viewing library due to not owning any physical or digital copies of them.

So yeah, could anyone at Crunchyroll give me a rough idea of how your licenses and general business model work in terms of a long-term plan?
Engineer
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Posted 3/4/12
We're a content licensing company so, since we aren't the owners of these Anime shows, we could lose the rights to any show once our license expires if the companies that own the shows decide that they don't want the content here.

As for Naruto and Gintama, those are provided by TV Tokyo and they are directly invested into Crunchyroll. So there is about 0.00001% chance of us losing those in the foreseeable future.

The likelihood of losing a lot of shows in the foreseeable future is small since Crunchyroll is becoming more and more profitable. At this point it would be stupid for companies to decide to not renew our licenses. We also have some big things in the works that will even further solidify our position as the place for Anime online. We're already far ahead of the competition and would have to make a lot of mistakes for companies and people in general to lose faith in Crunchyroll.

Even if Crunchyroll isn't around in a few years for some reason, I'm sure the majority of Anime content will be legally available online somewhere.
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Posted 3/4/12

Mahzes wrote: Since I'm now using Crunchyroll as an alternative to DVDs/ torrents (also bearing in mind most CR shows don't even get DVD releases over here), I just really don't want to find that one day in future the service has been pulled or licenses have been dropped and I'm suddenly down hundreds and hundreds of episodes from my viewing library due to not owning any physical or digital copies of them.

So yeah, could anyone at Crunchyroll give me a rough idea of how your licenses and general business model work in terms of a long-term plan?


As an economist interested in this market, and not a Crunchyroll insider, I'd like to underline part of what BasouKazuma said:

BasouKazuma wrote: ... We're already far ahead of the competition and would have to make a lot of mistakes for companies and people in general to lose faith in Crunchyroll.

Even if Crunchyroll isn't around in a few years for some reason, I'm sure the majority of Anime content will be legally available online somewhere.


IOW, streaming anime has passed the point of being an "experiment" where the production committees in Japan might just decide to pull the plug ... that is, Crunchyroll is presently doing well enough that its only going to lose a big chunk of its rights at once if someone comes along and offers a better deal.

And nobody could possibly do that unless they find a way to tap the same revenue streams that Crunchyroll is tapping, plus more as well.

Since we pay Crunchyroll for acess for a set period of time, if sometime five or ten years from now there is a big flip and Crunchyroll is squeezed aside by some other streaming video company ... the answer will be to drop the Crunchyroll subscription and pick up a subscription at that other place.


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