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Post Reply Asobi ni Ikuyo: Bombshells from the Sky UPDATE
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24 / M / Anime World
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Posted 3/17/12
Hmm interesting, already seen this series though.
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Alexandria, Va.
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Posted 3/17/12
I really wish that Crunchyroll had some type of agreement for Japan as well.
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32 / M / California
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Posted 3/17/12

michana wrote:

Hey guys,

We wanted to let you know that only episodes 1 & 2 of Asobi ni Ikuyo: Bombshells from the Sky will be available in North America after March 31st, while the remaining episodes are still available WORLDWIDE except for Japan, Korea and Mongolia.



Fixed for less confusion ^.^

Also it makes sense, Funimation wants people to be able to see the first couple episodes to raise interest in the series, so that people will buy the dvd when it's released.
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53 / M / Northeast Ohio, USA
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Posted 3/17/12 , edited 3/17/12

dark_pride wrote: Still it is more logical if Funi will take episodes 1-2 away from CR instead of screwing the rest of the world and still retaining episodes 1-2 in CR. What advantage will Funi have from screwing the rest of the world if they're a North American publisher?

Yes, re-reading it, I was reading it assuming that it made sense ~ but its quite possible that its just an accident of the terms of the contract.

That is, if Crunchyroll's streaming rights expire when the series gets streamed in North America, Crunchyroll would only lose the episodes Funimation is actually streaming. But since Funimation always prefers to license for North America only, if they sublicensed the rights for those first two episodes from Funimation, the rights would be only North America ...
... leaving the rest of the world having to resort to "unconventional measures" to get the first two episodes.

Remember that the rights that each party has depends on how the contract is written, and the contracts with different publishers will be different. We already get the impact of that from the way Crunchyroll lost most of its Asian rights when Kadokawa Pictures invested in NicoNico ~ but it's likely to be in a lot of other terms besides regional restrictions.


Devoidtrueform wrote:
I really wish that Crunchyroll had some type of agreement for Japan as well.

That's not just Crunchyroll ~ Viki is the same way ~ most of their licenses are worldwide except for the country of origin.
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24 / F / Jus sitting at th...
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Posted 3/17/12
The whole series will be available subbed/dubbed on their YT channel someday so I can just watch it then.
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21 / M / Los Angeles
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Posted 3/17/12
I dont get it, WHo taking who? North America will only have episode 1 and 2, or all the episode? someone EXPLAIN TO ME!!!
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31 / M / Oslo, Norway
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Posted 3/17/12
I might do a rewatch then.. Liked the series, even tho it felt a little rushed in the end.. Fanservice and circus to the people!
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22 / M / Philippines
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Posted 3/17/12 , edited 3/17/12

agila61 wrote:


dark_pride wrote: Still it is more logical if Funi will take episodes 1-2 away from CR instead of screwing the rest of the world and still retaining episodes 1-2 in CR. What advantage will Funi have from screwing the rest of the world if they're a North American publisher?

Yes, re-reading it, I was reading it assuming that it made sense ~ but its quite possible that its just an accident of the terms of the contract.

That is, if Crunchyroll's streaming rights expire when the series gets streamed in North America, Crunchyroll would only lose the episodes Funimation is actually streaming. But since Funimation always prefers to license for North America only, if they sublicensed the rights for those first two episodes from Funimation, the rights would be only North America ...
... leaving the rest of the world having to resort to "unconventional measures" to get the first two episodes.

Remember that the rights that each party has depends on how the contract is written, and the contracts with different publishers will be different. We already get the impact of that from the way Crunchyroll lost most of its Asian rights when Kadokawa Pictures invested in NicoNico ~ but it's likely to be in a lot of other terms besides regional restrictions.


Did Kadokawa really "lost" most of its Asian rights when it invested in NicoNico or is it just CR having not enough MG (or they cannot reach the required MG, don't know how to really word it but you know the idea) to include Asia/SEA? It is really stupid (for me) for a publisher who owns the rights to lose distribution rights for some region. NicoNico isn't available in Asia anyway, what do they have to do with that? Then who holds the distribution rights in Asia?

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Posted 3/17/12
Is that what it translate too? Someone to me this series was called "Let's Go Play!"
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53 / M / Northeast Ohio, USA
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Posted 3/17/12 , edited 3/17/12

visoredavenger wrote: Is that what it translate too? Someone to me this series was called "Let's Go Play!"

They don't always let the licensee name it in English ~ it could easily be what the licensor decided it ought to be called.


dark_pride wrote: Did Kadokawa really "lost" most of its Asian rights when it invested in NicoNico

No, I was saying that Crunchyroll lost a big chunk of its access to Asian rights when the agreement with Kadokawa expired after Kadokawa invested in NicoNico.

AFAIU, Kadokawa still picks up the same international rights its accustomed to. But the package deal Crunchyroll had with Kadokawa expired.


... or is it just CR having not enough MG (or they cannot reach the required MG, don't know how to really word it but you know the idea) to include Asia/SEA? ...

It seems very much like the licensors Crunchyroll has been getting most of their series from the past two broadcast seasons do not have Asian rights to offer in the same contract.

Without seeing the contracts, that can be because (1) the production committee has split up the international rights, (2) a single company got all the international rights, but they allocate the rights to different regionally-based divisions.

And getting it on the same contract is the key ~ that's why Crunchyroll was able to get those Asian rights when it had the Kadokawa package deal.

Streaming MG's are around $2,000/episode, according to Sam Pinansky in a recent interview at ANNcast. Now, say that Crunchyroll could offer a 5% bonus for the Asian rights ~ $100/episode, or $1,300 altogether for a 13 episode series. If its a second contract. there can easily be $1,300 extra contracting costs between Crunchyroll and the second licensor. If its being added to the same contract, unless there is someone else who may be in the market for the same rights, it can easily be, 'well, a little extra money, why not?".
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22 / M / Philippines
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Posted 3/17/12

agila61 wrote:


dark_pride wrote: Did Kadokawa really "lost" most of its Asian rights when it invested in NicoNico

No, I was saying that Crunchyroll lost a big chunk of its access to Asian rights when the agreement with Kadokawa expired after Kadokawa invested in NicoNico.

AFAIU, Kadokawa still picks up the same international rights its accustomed to. But the package deal Crunchyroll had with Kadokawa expired.


... or is it just CR having not enough MG (or they cannot reach the required MG, don't know how to really word it but you know the idea) to include Asia/SEA? ...

It seems very much like the licensors Crunchyroll has been getting most of their series from the past two broadcast seasons do not have Asian rights to offer in the same contract.

Without seeing the contracts, that can be because (1) the production committee has split up the international rights, (2) a single company got all the international rights, but they allocate the rights to different regionally-based divisions.

And getting it on the same contract is the key ~ that's why Crunchyroll was able to get those Asian rights when it had the Kadokawa package deal.

Streaming MG's are around $2,000/episode, according to Sam Pinansky in a recent interview at ANNcast. Now, say that Crunchyroll could offer a 5% bonus for the Asian rights ~ $100/episode, or $1,300 altogether for a 13 episode series. If its a second contract. there can easily be $1,300 extra contracting costs between Crunchyroll and the second licensor. If its being added to the same contract, unless there is someone else who may be in the market for the same rights, it can easily be, 'well, a little extra money, why not?".


One thing I don't understand about this; so why can't Kadokawa make another package deal with CR with Asian rights, NicoNico didn't seem to have Asian rights, and it doesn't seem that NicoNico is interested in getting Asian rights either. In a season, CR spends 2,000*13 (episodes in a season, irregardless of the series being more than 1-cour or not) * 26 (approx. no. of shows CR get every season) which is 676,000 bucks. This is half of what they get from Premium Subscriptions (not to mention that they are earning something from Free Users, even if its a little). My point is that CR has capacity to get rights for Asian regions, yet licensors are unwilling to offer it. CR has no competition for getting streaming rights for Asian regions, and Animax isn't a competition because they're a cable channel and broadcast rights != streaming rights. CR getting the shows available in Asia didn't prevent Animax from getting broadcast rights also (see Shangri-La, The Tower of Drauga, Fairy Tail, BLASSREITER) and it's not that the licensors not making it available in Asia guarantees Animax or some broadcaster to get their shows.

Also another thing is that why is it that TVTokyo has inconsistent regional availabilities. Regional Restrictions for Level E is not that same as the regional restrictions for TWGOK, Squid Girl and aren't the same as the Regional Restrictions for Yuruyuri, Kamisama Dolls, Asobi ni Ikuyo!; yet they're the same publisher. I assume that CR get them from TVTokyo.
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53 / M / Northeast Ohio, USA
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Posted 3/17/12

dark_pride wrote:
One thing I don't understand about this; so why can't Kadokawa make another package deal with CR with Asian rights, NicoNico didn't seem to have Asian rights, and it doesn't seem that NicoNico is interested in getting Asian rights either.

The Asian rights were incremental ~ they make financial sense for Crunchyroll if they don't have to pay the cost of the subtitle or the video mastering on their own.


In a season, CR spends 2,000*13 (episodes in a season, irregardless of the series being more than 1-cour or not) * 26 (approx. no. of shows CR get every season) which is 676,000 bucks. This is half of what they get from Premium Subscriptions (not to mention that they are earning something from Free Users, even if its a little).
Crunchyroll has repeatedly stated that over half of what they pay to the rights holders ~ which on those figures seems likely right, given that MG's are minimum guaranteed royalties, which assures the rights holders that they will not lose money as a result of granting the streaming rights ~ since the provision of the materials that the streaming site requires, in the time frame that they require it, costs money.

if royalties accrue in excess of the MG, they are then paid to the rights holders as residuals. Certainly Naruto and Bleach must be earning royalties in excess of that rate, and likely the biggest hits among the seasonal series.


My point is that CR has capacity to get rights for Asian regions, yet licensors are unwilling to offer it.

Crunchyroll only has the capacity to get rights if the rights are in the same contract with the same licensor. Crunchyroll's "capacity to pay for" rights to stream to a region has to come from membership income from that region. If that membership income does not have to pay additional fixed costs, and only has to cover bandwidth costs and whatever incremental minimum guarantee is offered ... that's straightforward. If it has to cover the costs of a second or a third rights contract to add the extra region or regions ~ that's unlikely.

Of course, contract costs prorate across the episodes covered by the contract, which was why the protracted and what seemed to be complex negotiations for Naruto and Bleach can cover their contracting costs.


CR has no competition for getting streaming rights for Asian regions, and Animax isn't a competition because they're a cable channel and broadcast rights != streaming rights.

Broadcasters today typically expect to receive digital rights as part of their contract. They often use those rights for purposes other than streaming complete series ~ but they expect to have them. And at the rates they pay, what they expect to get, they get.

Whether they have to be exclusive rights, or could be non-exclusive rights delayed a week after streaming simulcast ~ well, obviously Crunchyroll has to be paying a bit more for the rights than one to three thousand dollars per broadcast season to be able to argue for a change in existing standing terms in broadcast contracts.


CR getting the shows available in Asia didn't prevent Animax from getting broadcast rights also (see Shangri-La, The Tower of Drauga, Fairy Tail, BLASSREITER) and it's not that the licensors not making it available in Asia guarantees Animax or some broadcaster to get their shows.

Three of those rights are from Gonzo, so that may be due to the way that Gonzo writes their broadcast contracts ~ and all three are from 2008/2009.

And Fairy Tail is the most constrained rights that Crunchyroll has, four weeks, premium members only ~ evidently Crunchyroll prefers to have at least non-exclusive streaming rights for at least the broadcast season after the conclusion of a series.


Also another thing is that why is it that TVTokyo has inconsistent regional availabilities. Regional Restrictions for Level E is not that same as the regional restrictions for TWGOK, Squid Girl and aren't the same as the Regional Restrictions for Yuruyuri, Kamisama Dolls, Asobi ni Ikuyo!; yet they're the same publisher. I assume that CR get them from TVTokyo.

Don't forget that the other members of the production committee have a say. By law, the original creator has the final say on quite a lot of matters (though mostly that is delegated to an agent), and each production committee is the result of its own negotiation, so if Dentsu, say, says they want the international distribution rights for region "X", then TV Tokyo may well say, "OK, but we'll want the rest".

Also, broad legit streaming is still in its early years, and some license terms may be experiments that, in the eyes of one or another party, did not pan out. For example, Squid Girl II had very broad rights, but not quite as broad as Squid Girl I, since it didn't include the Asian rights that the first season had.
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37 / M / Ebon Hold, Easter...
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Posted 3/17/12
Sigh...This is way more complicated than it ought to be and likely leads to reduced revenue for the production companies in the long run due to them not being able to reach all potential customers.
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37 / M / Atwater, CA, USA
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Posted 3/17/12
Already pre-ordered! Thanks for the heads up
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25 / M / in your head
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Posted 3/17/12
not that it matters - thx for the notice
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