I'm trying to comprehend the business philosophy of why.Japanese DVD/Blu-ray sell their individual volumes/entire series
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30 / M / Glendale, AZ
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Posted 4/30/12
I'm trying to comprehend the business philosophy of why.Japanese DVD/Blu-ray sell their individual volumes/entire series for high prices.

Examples
1. If an entire 12-13 episode series DVB/Blu-ray set sold 75,000 units at $40-60/set, that's a respective $3,000,000-$4, 500,000 in sales. However, them selling it for 25,000 units for $200-$250/set means a respective $5,000,000-$6,250,000 in sales.
2. For individual sets, if they were selling $15-$25/disc that had 4-6 episodes (that is, they decided to entirely stop the standard 2-3 episode per disc for many series)*80,000 units=a respective $1.2 million-$2,000,000 in sales.
3. An entire 24-26 episode series is sold for $400-$450*15,000=a respective $6,000,000-$6,750,000 in sales. If they sell 25,000*$50-$75, they get a respective $1,250,000-$1,875,000 in sales

While I see high prices*number of sold units can be a lame to great profit, one might think them doing the above examples would mean a better profit.

I compare it to the auto industry: 150 $200,000 Ferrari California cars are sold in their native Italy means a $30,000,000 sale while Fiat (their parent company and the original 1957-'75 500 is frequently seen in the various Lupin titles) sells 2500 Fiat 500*$15,000=$37,500,000 in sales.
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21 / M / United States
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Posted 4/30/12
Good question. Perhaps it has something to do with the cost of producing the DVDs/packaging? I doubt that it's done in Japan, and import taxes might be pricey there...
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25 / M / This Dying World
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Posted 4/30/12
I like where this is going but what does "this" have to do with anime?
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31 / M / Lagrange, KY
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Posted 4/30/12 , edited 4/30/12

AnimeKami wrote:

I like where this is going but what does "this" have to do with anime?


It's still relevant for kids that need to know that anime is not cheap and sales can make or break a series or why they don't get second season. Kill me baby only sold 600 copies on it's first volume alone that is no where near covering the cost it took make.

I am amazed at the high cost it takes to just one anime episode "which would be around $150,000.00 rounded up". So if you take into account that most anime series are around twelve episodes that would mean it would cost nearly two million us dollars to produce a basic series. This has me thinking...with that much money to do one basic run series, I can understand why that most are only doing twelve epiosde run series "despite my distaste for visual novel adapts this explains why they do it."


http://www.crunchyroll.com/anime-news/2011/10/30-1/how-much-does-one-episode-of-anime-cost-to-make
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49 / M / KC
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Posted 4/30/12
Posted 4/30/12
simply because they can, technically a good amount of the profits goes to fighting bastards who illegally download their content
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Posted 4/30/12
Japanese people who buy anime don't really buy it just to see it, they buy it to collect it. If you have the collector approach to things then no matter how much it costs you will buy it. This is also why figurines go good with anime because they want to collect things from their favorite anime. When the north American company gets it, they can't sell it for as high of a price cause people here don't have that collector mentality for anime, some do but most don't. There are lot of north American people who even say stuff like why would I buy it for 20$ when I can watch it for free, as apposed to the I must have it and collect it mentality or I've already seen it so I don't need to buy it.

It's basically the same with the cars you mentioned. Most people who would buy a Ferrari They have the collector mindset and say, "I want that car no matter how much it costs." or they are so rich money doesn't mean anything.
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M / In a trash can wa...
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Posted 4/30/12 , edited 4/30/12
People are funny when it comes to things they want i will at the very least agree to that.
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27 / M / Anime World
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Posted 4/30/12
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20 / M / Cloud Nine
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Posted 5/1/12 , edited 5/1/12
I'm sure the current prices for anime DVDs/Bluray is at its Equilibrium point and the current price doesn't have to move as the it reels in the most profit. If you were too increase the amount produced, sure your sales would increase but you gross profit may not be as high. I'm confident that there are economists who know what they are doing with the retail pricing and it is at a point where demand and supply are equal (Equilibrium) and that they are generating the most profit possible.
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20 / F / library
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Posted 5/2/12


this again.

to me it's just their worry that it won't get profit because of possibility of suprisingly low sales =\
also note that CR News post of "My favorite anime can't be sold this lil" or something
that i don't know the details (of prices etc), but yea

in ANN article "reducing prices dont really affect in increasing sales" i forgot if it's just retail shops or in general but people just don't buy anymore
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