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considering opening a anime store any suggestions
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30 / M / usa
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Posted 11/30/13 , edited 11/30/13
Iam thinking of opening a anime store in my town ive had help from my city with a program they offer entrepreneurs with market research ive learned that there is 2 anime stores 1 has been open 5 years and is 90 mins away the other has 4 years and is 2 hours in the other direction. They also found 4 anime clubs in town I never new about, 2 in local colleges 1 in a high school 1 small one that meets at library to talk about manga now I don't really want any business help from crunchroll members I am curious if anyone had any unique ideas on what else could be sold in an anime store to help get more sales example id sell manga anime dvd plushies wall scrolls hug pillows figures etc and also offer video games and consuls I don't really want to sell video games theres 4 gamestops in town also have a comicbook store that does all the tabletop games card games for 15 years id like a plan B of items to sell along side anime merchandise to get more people in the store ive thought of minor computer repair any suggestions or input on anime stores you've been to are doing
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Posted 11/30/13
Sell some Snacks?
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Posted 11/30/13
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22 / F
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Posted 11/30/13
Don't forget about cosplays!
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Posted 11/30/13
Ummmmmm so whats ur plan? If people are interested in this stuff then they will most likely purchase it online.
Id go to the anime stores and ask them what their net profit is per year. How much they gross. Ect.
Buying manga is outdated with online manga now. Unless you want a hard copy. But even then, online costs less then store.
Unless you have a direct connection from manufacturer to your store that you can elimiante 80% of the cost and under cut online.
Check out your demographic too. Which type of people watch anime. Is it frowned upon - makes a big difference because people are self conscious. Do you have a lot of foreigners (asian in particular), they watch the most.
How much time will you invest - it will be every waking hour of your life. How many people will you hire - unless you're willing to put in those 18 hour days by yourself and do everything by yourself, ur gonna need help. How much will you pay employees?
Who is your target group?
Id take a public survey of 500 people first to see if its a viable idea for your location.
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Posted 11/30/13
A store that also has some arcades in it.

Plus, a special room where you can play old consoles with joysticks and old games.
A 15-minute play cost a costumer $5.
For an hour, ask them to pay $25.

List all the games and display them on the wall. Let the customers' curiosity set in.
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Posted 11/30/13
Sell YuGi-Oh cards.
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19 / M / San Diego
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Posted 11/30/13
Yeah definitely dont forget the cosplay.
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30 / M / usa
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Posted 11/30/13

schnipdip wrote:

Ummmmmm so whats ur plan? If people are interested in this stuff then they will most likely purchase it online.
Id go to the anime stores and ask them what their net profit is per year. How much they gross. Ect.
Buying manga is outdated with online manga now. Unless you want a hard copy. But even then, online costs less then store.
Unless you have a direct connection from manufacturer to your store that you can elimiante 80% of the cost and under cut online.
Check out your demographic too. Which type of people watch anime. Is it frowned upon - makes a big difference because people are self conscious. Do you have a lot of foreigners (asian in particular), they watch the most.
How much time will you invest - it will be every waking hour of your life. How many people will you hire - unless you're willing to put in those 18 hour days by yourself and do everything by yourself, ur gonna need help. How much will you pay employees?
Who is your target group?
Id take a public survey of 500 people first to see if its a viable idea for your location.


ya I know what your saying about manga I already have wholesale company's lined up and didn't plan on selling at msrp anyway some of the markups are insane. and about the hours for the last 7 years ive worked in a trailer production company while a 12 hour day with a 30 min lunch 6 days a week is an easy week for me 15 hour days isn't unheard of to me on a regular bases so hours don't scare me. public survey isn't a bad ideai might have to talk to the mall i see stands with a few examples of merchandise and a survey sheet to fill out i don't expect to make more money than i am now though would be nice but that's why iam looking for a plan b i appreciate the comments though
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Posted 11/30/13
Advertisement. Let it be known to all that you not only have the best deals, but you also have quality, legal, and good service.
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26 / M / Nevada........ FO...
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Posted 11/30/13
#1 rule, don't let personal bias effect your stock. Sell any kind of anime you can; yaoi, yuri, ecchi, rom-coms and really mainstream stuff (e.g. naruto, bleach, one piece etc.)

Also, as a general rule of retail, don't bad-mouth anything. If an anime a customer is looking to pick up happens to suck, in your opinion, direct them to a more quality product. Try not to talk down anything in your store. You may also want to get your employees to do this as well.

Be friendly, ask open ended questions to your customers (questions that don't have a yes or no answer), such as "What are you looking for today," not something like "Can I help you,". The normal person will automatically, almost subconsciously, give you a 'no' if given the option.

Develop a strong community and regular customer base. Talk to your customers and listen to what they say. Remember the faces and names of your regulars. this will generate free advertisement, as they may tell friends and family about your store.

Last and not least, stock things that nobody else does. Start with a strong anime library, new and old, if this is to be your 'main' product. Next, a good selection of manga would be good, not over bearing though. And you may also want to think of adding concessions and, if demand is there, a selection of Japanese video games, possibly imports even. I'd say in your first couple of weeks upon opening, have a small survey and ask your customers what they would like to see come in to your store. This would also let your customers know that you want to get them what they want.

I'd love to hear if your store gets up and running! Good luck!
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Posted 11/30/13

humnut wrote:


Be friendly, ask open ended questions to your customers (questions that don't have a yes or no answer), such as "What are you looking for today," not something like "Can I help you,". The normal person will automatically, almost subconsciously, give you a 'no' if given the option.


Yes, the "can I help you," instantly ticks me off. Especially when they said it as soon as you got inside.

I'm like, "Let me browse, woman. Let me browse. You're pressuring me." **storms off**
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25 / F / New Jersey, USA
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Posted 11/30/13

tdp7886 wrote:

Iam thinking of opening a anime store in my town ive had help from my city with a program they offer entrepreneurs with market research ive learned that there is 2 anime stores 1 has been open 5 years and is 90 mins away the other has 4 years and is 2 hours in the other direction. They also found 4 anime clubs in town I never new about, 2 in local colleges 1 in a high school 1 small one that meets at library to talk about manga now I don't really want any business help from crunchroll members I am curious if anyone had any unique ideas on what else could be sold in an anime store to help get more sales example id sell manga anime dvd plushies wall scrolls hug pillows figures etc and also offer video games and consuls I don't really want to sell video games theres 4 gamestops in town also have a comicbook store that does all the tabletop games card games for 15 years id like a plan B of items to sell along side anime merchandise to get more people in the store ive thought of minor computer repair any suggestions or input on anime stores you've been to are doing



Where do you live?
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25 / M / Oregon, USA
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Posted 11/30/13

schnipdip wrote:

If people are interested in this stuff then they will most likely purchase it online.


I think this is an important thing to think about. For me, the only reason I go to a store to buy something is if it meets at least a couple of these criteria:

- Can't get it online
- The store is way more convenient
- The store is way cheaper
- The experience/ambiance

Personally, going to a store is usually not my choice. But there are a few places I will go to buy things just because I like being at those places. For example, I like going to the big music stores in Portland because of the experience of digging around for the music I want, and that is an experience I can't get in an online store.

I won't pretend I know what that experience might be for your store, but maybe having space to socialize with like-minded people would be something to consider. I know that if I could go to an event at an Anime retailer to meet other Anime fans, I would give that store a lot of business. My first thought is having screenings of new or old series/movies.
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It doesn't matter.
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Posted 11/30/13 , edited 11/30/13
Obviously the items game and comic stores won't compete with are figurines, cosplay and wall scrolls.
I would think it a good idea to have a tv set up in store to show trailers.

And speaking from someone that's owned their own business:
The first year is critical - make your shop known.
use facebook and tumblr w/e
visit conventions and ask them to put one of your flyers in the show bags (expect an advertising fee)
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