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Post Reply Chernin Group Takes Majority Stake in Anime Website Crunchyroll
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28 / M / Glendale, AZ
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Posted 12/2/13
As the title description indicated, "The Chernin Group, the media company headed by former News Corp. exec Peter Chernin, announced Monday it has acquired a majority stake in anime video-streaming site Crunchyroll — which TCG will use as an anchor to expand into different genres.

Financial terms of the transaction were not disclosed, but sources said the investment values Crunchyroll at less than $100 million. Chernin Group had been in discussions for the last several weeks to acquire a controlling stake Crunchyroll, as previously reported by Variety.

Crunchyroll’s senior management will maintain a stake in the company along with existing investor TV Tokyo, a Japanese media company. Crunchyroll has offices in San Francisco, L.A. and Tokyo.

“We couldn’t be more excited about the future,” Peter Chernin said in a statement. “Our plan is to continue to grow the anime vertical as well as launch new channels in different genres. Online video is growing faster than any other sector within media, and we feel that with Crunchyroll, we have a fantastic, anchor platform.”

Kun Gao, founder and CEO of Crunchyroll, called Chernin Group the perfect partner. ”We decided to work with TCG based on their passion for the online video space, expertise in media, understanding of creative content and strong track record of growing businesses,” Gao said in a prepared statement. “This investment from TCG will allow us to provide an even better experience and service for anime producers and fans worldwide.”

Crunchyroll raised $4.05 million in first-round funding in 2008 from TV Tokyo and other investors including Venrock, the venture-capital arm of the Rockefeller family. “We welcome The Chernin Group to the Crunchyroll family and look forward to working with them and Crunchyroll management to continue this fantastic ride,” Yukio Kawasaki, general manager of the animation division of TV Tokyo, said in a statement.

Chernin Group’s assets include Chernin Entertainment, which produces feature films and TV programs; a majority stake in Hong Kong-based media and entertainment company CA Media; and several strategic investments in digital media companies, which have included Pandora, Fullscreen, Base79, MiTú, Tumblr, Flipboard and Scopely.

Currently, Crunchyroll hosts more than 25,000 episodes and 15,000 hours of anime, Korean drama and live-action titles licensed from top Asian media producers, translated into multiple languages. The service is available on Crunchyroll.com and other platforms including iPhone, iPad, Android, Apple TV, PlayStation3, Microsoft’s Xbox 360 and Roku"

What's your though on this? As long it doesn't hinder CR from getting as many shows as licensing agreements allow, i don't really see an issue. However, there is something to be said about

Hopefully, with more ownership being put into it, it would allow for CR to get more ATX-version fan service simulcasts. Also, it might help get certain hows (looking at you, Infinite Stratos II) to have fewer delayed streaming schedules.

Unrelated note: in the CR Jobs section, it says that that CR gets the monthly viewing equivalent of 950.663 years of anime. Sheesh, to say our 200,000+ subscribing population really loves anime is an understatement.


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23 / M / U.S.
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Posted 12/2/13


I like him already. No worries here!
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28 / M / Toledo
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Posted 12/2/13

Mafianking wrote:



I like him already. No worries here!


Very nice. I approve of this and hope that it makes things better for everyone.
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21 / M
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Posted 12/2/13
So each subscriber watches an average of 1.387 hours of anime per day? Not including non-subscribers.
Assuming a $5 per month subscription, they only get revenue of 12 million per year too. I wonder what they get from advertising and merchandise sales.

They're valued at 100 million? Crunchyroll must have some serious costs, or I suppose they could have been valued at a high interest rate. Wait, this could be seriously complicated.

This should be good though. Its in the best interest of venture capitalists to make sure their companies do as well as possible. I guess this isn't really venture capitalism though, considering that they're already gone through one or two rounds of selling ownership.
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M / :V
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Posted 12/2/13
I'm surprised there isn't a news post about this. It's kind of a big deal.

I would like to see some assurances from the staff that the way the site is run will not be negatively impacted by this sale.
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Posted 12/2/13 , edited 12/2/13
http://www.crunchyroll.com/press-release/2013/12/02-1/the-chernin-group-acquires-majority-stake-in-crunchyroll-the-leading-global-video-streaming-service-for-anime-content

If they grow vertically enough they start making content. That would be interesting.

Edit: It is odd that in the company overview and the company press release, the number of videos and hours of anime, Korean drama and live action titles are different though.
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29 / M
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Posted 12/2/13
I hope that this is a sign of CR growing via outside investment, and not a sign that CR is running an unmaintainable business and needs a cash infusion to stay afloat.
toxxin 
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22 / In my own little...
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Posted 12/2/13
as long as ads remain away from my videos as a premium member i have nothing to complain about, just don't pull a hulu, that's all im asking.
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19 / M
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Posted 12/2/13
When they say "launch new channels in different genres." does that mean that they are going to add other types of shows other than anime here?
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32
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Posted 12/2/13
It's kinda hard to parse this.

On the one hand, he was a part of News Corp (highly reviled).

On the other hand, he left it and founded his own thing. And if you care about political leanings, he was a big proponent and fundraiser for the US Democratic Party and the President. So the typically conservative NewsCorp doesn't really figure for me. Of course, big media types tend to be huge anti-piracy people regardless of politics.

He made a play for Hulu with a half billion dollar offering earlier in the year, so it could mean Crunchyroll was his plan B and he intends to carve out a niche with CR or seek become an international version of Hulu.

So yeah, there's a lot of possibilities and nothing concrete at this point. This could be really good or this could be problematic or not really change anything.
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24 / M / SoCal, HB
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Posted 12/2/13 , edited 12/2/13
"as well as launch new channels in different genres."
new channels?
Different genres?

no idea what that means, but as long as I have Anime in HD, I'm a happy camper... mostly


Goremonger wrote:

When they say "launch new channels in different genres." does that mean that they are going to add other types of shows other than anime here?


That is what I'm wonder, I don't watch anything if it's not anime or Korean or Japanese Drama
let's not ruin a good thing


johnlathorp wrote:

It's kinda hard to parse this.

So yeah, there's a lot of possibilities and nothing concrete at this point. This could be really good or this could be problematic or not really change anything.


Hopefully it's the first one or last one
-Paul- 
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M
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Posted 12/3/13
I think he wants to make it like netflix, with adding tv, and movies? maybe we can get Japanese/korean Tv shows etc. I just hope no one loses their jobs.
Guardian of A/M/P
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Yo Mama's House
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Posted 12/3/13
I already like crunchyroll from the get-go and even more when they went legit.

One thing I miss though is the flourished community base activity that the last couple of years lacked after getting legit. Right now, it's not even 1/16 of the intensity of what the forums and groups used to be. I wish that this move does wonders to the staving off crunchyroll socializing thingy.
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32 / M
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Posted 12/4/13
For a lot of praise this gets, I just get the feeling the opposite will happen.

Remember this post in a year from now after the changes took effect. I might be right.
Taroni 
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29 / NS,Canada
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Posted 12/4/13
The only change I like to see is what most peeps made mention of, better vids after that CR should stay the course, I honestly don't think CR is too bad outside the odd video problem. Otherwise why would I pay right? (Though more weeaboo/otaku terms in the translation wouldn't hurt...like cowlick and ahoge ^_~)
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