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Is Anime Just An Advertisement For Its Source Material?
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Posted 3/23/14

OtakuKoala wrote:


Series5Ranger wrote:


aidenraine wrote:

pretty much, yes. and it sucks, because there are some series that really need sequels (problem children, spice & wolf) which will most likely not have them because source material is either selling well enough, or has already ended.


Add Attack on Titan (Just enough Source Material for a new 13 eps season) and Inari, Konkon, Koi Iroha to this list.

The only Anime adaptation that I know of that isn't caught up yet is Freezing (2nd season ended at Chapter 92 ish in the manga, Currently on Ch. 161, If they do a season 3 that will take it up to Ch 140 in the Manga)


Difference between AOT and Spice and Wolf is that we all know that AOT is getting a second season, it is the most popular thing since porn, there just isn't enough source material to make another season yet. There is no way to know if Spice and Wolf will ever get a third season because it is nowhere near as popular as AOT and for a show like this to get two seasons, let alone one, is pretty good, and we are left in the dark.



Attack on Titan is on par with porn?!?!
Posted 3/23/14 , edited 3/23/14


For a few episodes there, it came very, very close (pun intended)
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Posted 3/23/14 , edited 3/23/14

Lowlights wrote:


Colo4444 wrote:

Of course it can help other things sell, but it is still a source of entertainment that stands on its own. Also, most anime is written before the visual novel or the manga (like Gurren Lagann). If you really think its just advertisement, then you haven't watched enough anime yet.


Most anime isn't original content. Granted, some very popular animes are (Bebop, TTGL, etc), but saying most are is just silly.

OT: It's perfectly fine for anime to be "used" to bring more attention to the source material. I doubt anime studios have a mentality of "read the manga for more", it's probably just a side effect of them not being able to make flesh out 100+ episodes for every anime.

I really do hate when production companies take the anime in a different direction than the source material, though. (See: Magi)


I agree that if it were advertising, it would be perfectly fine. However, you read what I wrote at exactly the same time I was editing it (took me about 2 minutes). After my edits I gave a much better explanation. Just think of this: The anime producer pays the manga author for the right to make the anime. If the anime was advertising, then the manga author would actually be paying the anime producer.

When it comes to figurines, posters, and video games, the anime must be of high quality in order for it to effectively promote these things. Also, selling the ability to watch the anime itself is the anime producer's main source of revenue (with the rest being patent fees paid by the producers of the figurines and etc.) The anime producer is not the direct producer of the figurines and video games, so why would the producer be trying to promote these items rather than the anime itself?
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Posted 3/23/14
Most anime is, but there are the odd series here and there that utilize completely original content. You can tell the difference in those cases because they usually get a real ending.

But at the end of the day it's not like it's something unique to the anime industry. Product placement and advertising has always ruled the day for pretty much all aspects of any type of media.
Koda89 
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Posted 3/23/14
All anime is advertising. Be it for the source material or for character goods. Either way they don't want you to just stop at simply liking the show, they want you to buy the products related to the anime.
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Posted 3/23/14 , edited 3/23/14

Koda89 wrote:

All anime is advertising. Be it for the source material or for character goods. Either way they don't want you to just stop at simply liking the show, they want you to buy the products related to the anime.


There's nothing wrong with advertising, but I disagree with your statement. As I stated before, the producer of the anime is not the author of the source material nor the producer of the character goods. Furthermore, the producer of the anime actually has to pay the author of the source material for the right to make an anime out of it. If anime were advertising, then the author of the manga would actually be paying the producer of the anime, in order to generate more sales of the manga.

Since the producer of the anime is not the producer of the character goods, additional sales of character goods is profitable only to the producer of character goods, not the producer of the anime. The producer of the character goods only pays the producer of the anime (or the author of the manga) for the right to produce figurines of characters in the anime or manga.
Koda89 
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Posted 3/23/14

Colo4444 wrote:


Koda89 wrote:

All anime is advertising. Be it for the source material or for character goods. Either way they don't want you to just stop at simply liking the show, they want you to buy the products related to the anime.


There's nothing wrong with advertising, but I disagree with your statement. As I stated before, the producer of the anime is not the author of the source material nor the producer of the character goods. Furthermore, the producer of the anime actually has to pay the author of the source material for the right to make an anime out of it. If anime were advertising, then the author of the manga would actually be paying the producer of the anime, in order to generate more sales of the manga.

Since the producer of the anime is not the producer of the character goods, additional sales of character goods is profitable only to the producer of character goods, not the producer of the anime. The producer of the character goods only pays the producer of the anime (or the author of the manga) for the right to produce figurines of characters in the anime or manga.


And yet the sales boost the source material gets and the sales of the character goods are two of the biggest factors(along with disc sales) when it comes to determining if a series gets any additional seasons. It isn't advertising like how we normally think of it, but it is still advertising.
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Posted 3/23/14
It's just like watching music on TV in the US like American Idol, The Voice, Dancing with the Stars. And like terrestrial radio in the U.S. It is an advertisement for an Intellectual Property. The producers are trying to get an IP exposure to release to get exposure to sell other things (i.e. CDs DvDs, Concerts, etc.).

Look at all the CDs that are released based on a single show, music soundtracks(many times more than one per show), CD Singles, more music CD in Character songs, Insert song CDs when they incorporate music into the show, drama CDs. And that is just music. Then it is the "trinkets & trash" that is the cheaper stuff they sell for a show to spread the exposure. The expensive items like models, kits and larger things (I love the hug pillows lol). And of course the DVDs & BlueRay DVDs. Add in additional sales from associated manga or novels when "you need to find out more."

It's all about creating an IP that they can use to sell, sell, sell, everything and anything they can. And if the IP continues to grow and stays in the minds of consumers, then comes a possible second season (or more), spinoff series, and reboots(to get the IP back in the public eye).

Money, money, money. That is all it is when it comes to the production companies. Of all the shows that are released every year, how many are major IPs? Maybe 2-4 a year? Maybe, but once they get one they will soak as much money out of it they can.

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Posted 3/23/14
Probably.
Koda89 
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Posted 3/23/14

chiguy1 wrote:

It's just like watching music on TV in the US like American Idol, The Voice, Dancing with the Stars. And like terrestrial radio in the U.S. It is an advertisement for an Intellectual Property. The producers are trying to get an IP exposure to release to get exposure to sell other things (i.e. CDs DvDs, Concerts, etc.).

Look at all the CDs that are released based on a single show, music soundtracks(many times more than one per show), CD Singles, more music CD in Character songs, Insert song CDs when they incorporate music into the show, drama CDs. And that is just music. Then it is the "trinkets & trash" that is the cheaper stuff they sell for a show to spread the exposure. The expensive items like models, kits and larger things (I love the hug pillows lol). And of course the DVDs & BlueRay DVDs. Add in additional sales from associated manga or novels when "you need to find out more."

It's all about creating an IP that they can use to sell, sell, sell, everything and anything they can. And if the IP continues to grow and stays in the minds of consumers, then comes a possible second season (or more), spinoff series, and reboots(to get the IP back in the public eye).

Money, money, money. That is all it is when it comes to the production companies. Of all the shows that are released every year, how many are major IPs? Maybe 2-4 a year? Maybe, but once they get one they will soak as much money out of it they can.



This was what I was trying to say but you said it so much better.
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Posted 3/23/14 , edited 3/23/14

Koda89 wrote:


Colo4444 wrote:


Koda89 wrote:

All anime is advertising. Be it for the source material or for character goods. Either way they don't want you to just stop at simply liking the show, they want you to buy the products related to the anime.


There's nothing wrong with advertising, but I disagree with your statement. As I stated before, the producer of the anime is not the author of the source material nor the producer of the character goods. Furthermore, the producer of the anime actually has to pay the author of the source material for the right to make an anime out of it. If anime were advertising, then the author of the manga would actually be paying the producer of the anime, in order to generate more sales of the manga.

Since the producer of the anime is not the producer of the character goods, additional sales of character goods is profitable only to the producer of character goods, not the producer of the anime. The producer of the character goods only pays the producer of the anime (or the author of the manga) for the right to produce figurines of characters in the anime or manga.


And yet the sales boost the source material gets and the sales of the character goods are two of the biggest factors(along with disc sales) when it comes to determining if a series gets any additional seasons. It isn't advertising like how we normally think of it, but it is still advertising.


If the anime, manga, and character goods are all sold by the same producer, then both the anime and the manga would be considered a form of advertisement as well as literature, an art form, or a source of entertainment. In addition, if if the author of the manga were paying the producer of the anime to make the anime (which is certainly possible), then the anime would be advertising the manga. The reason being though is that they have discovered that selling the anime also leads to a positive externality, which the producers are now simply taking into account. Whether this externality exists or not also depends on the show.

Really though, I would also like to mention that even when the anime advertises the manga, the word "advertising" is still just an additional label which describes the anime. The anime itself is still a form of entertainment, and I for one am certainly glad that they are wringing as much money out of it as they can, since I get to watch it. I am also certain that people who buy character figurines (I haven't yet but I may in the future) are glad that those figurines are available for them to buy.
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Posted 3/23/14
http://www.crunchyroll.com/anime-news/2014/03/23/cospa-offers-engage-to-unidentified-dance-t-shirt

It's more for this.
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Posted 3/23/14

Colo4444 wrote:

The producer is usually not the same person as the author of the manga, so the producer does not make any more money when viewers of the anime decide to read the manga as well. In fact, they may even have to pay the manga authors to obtain permission to make an anime of the author's work. If anime were advertising, then the author of the manga would actually be paying the producer of the anime, in order to generate more sales of the manga.

Actually the manga/light novel publishing company is almost always on the production committee of the anime and is often the main sponsor. In other words, they do pay for the production of anime...
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Posted 3/24/14
Since most Anime are made based off Video Games, Visual Novels, Manga, or Light Novels, after they are already released, yes pretty much all Anime is there for is to advertise or boost up the popularity/awareness of their source material.
The Wise Wizard
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Posted 3/24/14

Colo4444 wrote:

Since the producer of the anime is not the producer of the character goods, additional sales of character goods is profitable only to the producer of character goods, not the producer of the anime. The producer of the character goods only pays the producer of the anime (or the author of the manga) for the right to produce figurines of characters in the anime or manga.

Merchandise is typically licensed on a royalty basis. As with licensing anime, there may be a minimum guarantee, but once that is exceeded, more sales of the merchandise does mean more money paid to the company that licensed the rights.

One exception is in the instances where a company gains merchandise rights by paying for part of the production costs of the anime in return for those rights (and thus becoming part of the production committee). In such cases, the anime becomes as much of an ad for the goods as for the original source material (assuming it wasn't an original anime to begin with).

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