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Is Anime Just An Advertisement For Its Source Material?
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Posted 3/24/14 , edited 3/24/14

hpulley wrote:

There was no consumer class but the otaku bought the rentals so they discovered just how much they would pay.


Oh wow. That makes me wonder if those figures, wall scrolls, etc were initially meant for the same purpose. You buy a fancy little statue for making your display look spiffy-keen and attract people to the products associated with that character.

This is interesting. Thank you so much for your input.
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Posted 3/24/14
If anime=advertisement then we have advertiseception 'cuz we got advertisements for the advertisements.
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Posted 3/24/14 , edited 3/25/14
Another example would be hot dogs and ketchup. People like to eat the two together. Are all hot dogs supposed to be an advertisement for ketchup? Not if the hot dog producer is not the same person as the ketchup producer. Even if that is the case, the hot dog is made because consumers want to eat the hot dog. The hot dog isn't made solely to promote ketchup.

Besides, the anime itself has to be popular for any of the products related to the anime to sell. The music, art, and story all have to fit together.
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Posted 3/24/14 , edited 3/24/14

RedExodus wrote:

If anime=advertisement then we have advertiseception 'cuz we got advertisements for the advertisements.


And yet products based on a series can advertise a series and be advertised in commercials.

Same could be said about music. While CD and digital sales are one avenue for revenue, concerts and events make up most of the money, and the songs from the CDs themselves advertise the CDs, yet the radio in which such songs play is likely to have advertisements between songs and advertise the song or band... They may even advertise a concert in the commercials after a song or advertise it in the form of a small giveaway or dedicate a block of time to a specific band...

...In ...conclusion, the world is advertisement. Please empty the money you have acquired from hours of work into the nearest receptacle of entertainment.
Koda89 
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Posted 3/24/14

HauAreWe wrote:


RedExodus wrote:

If anime=advertisement then we have advertiseception 'cuz we got advertisements for the advertisements.


And yet products based on a series can advertise a series and be advertised in commercials.

Same could be said about music. While CD and digital sales are one avenue for revenue, concerts and events make up most of the money, and the songs from the CDs themselves advertise the CDs, yet the radio in which such songs play is likely to have advertisements between songs and advertise the song or band... They may even advertise a concert in the commercials after a song or advertise it in the form of a small giveaway or dedicate a block of time to a specific band...

...In ...conclusion, the world is advertisement. Please empty the money you have acquired from hours of work into the nearest receptacle of entertainment.


Pretty much.
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Posted 3/24/14
Something else to consider is that original series aren't magically free of this angle either. I remember reading an article that talked about how studios would invent new mecha anime in the 90s just to sell toys and other merchandise.
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Posted 3/24/14

If anime=advertisement then we have advertiseception 'cuz we got advertisements for the advertisements.



It's a bizarre market, for sure. Going on what you said, it's quite the thing for anime nowadays to have lots of shout-outs / promos for other anime inside the series, often other series by the same studio, so it really can be a commercial for a commercial......
The Wise Wizard
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Posted 3/24/14

papagolfwhiskey wrote:

So you're arguing that the commercials are more expensive than the manga they advertise?

that makes no marketing sense.

Consider companies pay big bucks for TV ads to sell inexpensive items like snacks and soft drinks. It is simply a matter of scale.

Even if a late night anime is meant to help promote the manga, the producers typically expect it to at least break even on production costs via BD/DVD sales.

Consider also the practice of bundling OVAs with manga volumes. Those can't be inexpensive to produce, but given that companies keep doing it, it must be economically effective.

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Posted 3/24/14
Sometimes. :I
But sometimes it's a refinement. They take something good, and make it look more professional, like Attack on Titan, or Gintama. Gintama on its own is hilarious, but with the addition of controlled timing, good voice acting, movement and all that, what initially got just a chuckle is suddenly uproariously funny.
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Posted 3/24/14
well i reckon it could be advertising, but it not *just* advertisement. at the end of the day it's all about entertainment and how much money they can glean from a series... if it's popular enough, they can sell anime merch or video games based on it regardless if the audience has seen/read the source material.
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Posted 3/24/14 , edited 3/24/14

Sogno- wrote:

well i reckon it could be advertising, but it not *just* advertisement. at the end of the day it's all about entertainment and how much money they can glean from a series... if it's popular enough, they can sell anime merch or video games based on it regardless if the audience has seen/read the source material.


Yeah, the line between "advertisement" and "entertainment" is pretty blurred these days... Well, it always has been, but it's become quite noticeable recently. Since advertisements aim to entertain in and of themselves (think of any commercial that you like), and there's heaps of product placement in shows and movies, adverts and entertainment media have always been very, very closely linked.

You like this program? It's brought to you buy Hyundai, now go out and buy a new Elantra. You like this show? The main character drinks a Coca Cola in it, so you should too.

Same thing here, except anime is supposedly promoting something a little more relevant.

Saying that anime is nothing but pure advertisement is kind of doing a disservice to the medium, since it is also largely a form of entertainment in and of itself. But I could see how one could argue that it is all advertisement, that everything is advertisement, and we're all stuck in a swirling vortex of advertception, forever doomed to wander the desolate wasteland of popular media. I just prefer not to see it that way.
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Posted 3/24/14 , edited 3/24/14
Its a marketing tool .

The more popular the title the better.

Its all about the money man but then you have directors and producers who wants to make quality work as well...but .the more the title makes money , in whatever possible merchandize it may be , the more they make it into an anime...like Naruto, One Piece

And then you have titles like Space Brothers


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Posted 3/24/14
Anime is multi-purpose, which is why they're often financed by production committees. The manga publisher wants to sell source material (plus they earn royalties on any merchandise sales), the toy company wants to sell figures, the BD/DVD distributor wants to sell video discs, etc.

The hope is for each partner to recoup its investment. Nevertheless, it's possible for a project to be a success for one partner (i.e. manga publisher) but not another (i.e. DVD distributor), such as when the video discs flop.
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Posted 3/25/14
That's not a helpful way to think of it.

Let's start by defining advertisment: Ads are content you spend and plan to loose money on in the short term to gain money by attracting interest to another property.

If you screw around with the definition of ads, you wind up in a sort of philosophical self-pleasuring that leads to everything being an ad that has a connection to another property, sure. But you have changed the meaning and and are just equivocating to be provocative. It's self-created realization by diluting the meanings of your words.

Anime is never, for the most part, made with the prospect of loosing money on it. Not even obvious tie-in animes and manga ( Pokemon, Yu-Gi-Oh, the old giant-robot-toy animes from Bandai ... dare I say it? ASTROBOY, even ) which mean to create interest for merchandise are also created to loose money.

All of these are products of Zaibatsu. Do not be fooled by "production committees". These are front companies in the same way political PACs in the US are used to create a temporary partnership between supposedly non-affiliated entities. Original story animes hope to be so successful, they can eventually create mangas. Most mangas are floated in hopes of merchandising and profitable animes added to the product.

This is no different from Walt Disney, Marvel, etc. going back to PT Barnum. The Japanese are perhaps more disciplined here in their business organizations, but that's how the media business works.

Are there mangaka who are authentic artists not thinking about that? Sure, some. Some won't even allow their works to be made into anime. But, for the most part, it's not just in the back of their minds, they are working with their publisher, taking fan surveys from the anthologies looking directly "which characters are least popular? How is this romance being recieved?" to shape the storylines to make them more popular, and therefore more profitable.

Aside from a few OVA / One-shot manga love projects that are pure art without a thought in the world for action figures, almost all Anime is industrial grade pop part meant to make money, not "JUST" with eventual tie-ins, but rather ALSO with eventual ties ins, if they come.


Ads are something you pay for and get nothing back on. Anything you make money on is a product. If you plan to loose money overall, it might be art. otherwise, the words have no real meaning, so yes, of course everything is everything then. .
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Posted 3/25/14
Not sure if I agree per say that anime's are advertisements for it's manga anymore simply because the real value of a manga isn't the manga itself, but the intellectual property that goes into it to make it. Characters, locations, story, etc, etc. It's similar to the video games industry now, Halo isn't successful because it's a FPS, Halo is successful because of all the characters, all the art, and the stories it tells... although it's gameplay as FPS certainly helps, but we've also seen Halo novels, completely badass Halo adverts a strategy game (wasn't too bad I suppose), tablet games, and possibly other things that I've forgotten. Mass Effect is another strong IP, that's had novels, comics, 3+ games, anime and even a movie.

If you consider it like this, then you can argue that anime is as much of a core product to it's line as it's manga adaption is as well. Of course, people usually would prefer to see anime closely follow the events of the manga because it makes it easier to animate sequels should this adaptation take off as well.

Look at Broken Blade, had 6 completely bad ass ova's (or 5?) but is getting remade into a TV series with Production I.G. This could be to bring it more inline with the events of the manga so as to stress Rygart's complete boss capabilities. Personally I'd love to see the actual manga fight of Brochard be adapted because Rygart is an absolute beast in it... especially when compared to the showing in the OVA's.

I'm not going to go into depth considering how money changes hands in order to get a manga adapted into an anime, considering I just don't know, especially when it comes to Japanese IP law, but considering an anime studio is usually a completely separate legal entity from the publisher of said manga, I'm going to assume that it involves licensing and royalty fee's. Obviously it's going to have to be a profitable enterprise for both parties, and I doubt someone like the manga publisher of Attack on Titan' is going to just get a one off payment to give permission for an anime studio to start crafting a moving picture variant.
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