Korea Sparkling- Rain as featured model
Posted 1/31/08
KTO’s TV CF Takes First Place At This Year’s 'Adrian Awards'



Korea Tourism Organization (CEO Oh, Ji-cheol)’s TV advertisement and promotional video entries will be announced as this year’s gold and silver winners at the Adrian Awards on January 29th (Jan.28 6:00PM EST in New York) at New York’s Marriot marquis Hotel.

KTO launched their new ‘Korea, Sparkling’ tourism brand in 2007 in order to generate greater international awareness. Impressively, the organization’s TV commercial took 1st place in the travel service category, while their Taekwondo/Temple Stay PR films took second place.

The TV CF (television commercial film) took about 6 months to film, and covers numerous different aspects of Korean culture. Viewers can see the country’s beautiful four seasons, the main production districts of Korea, Dodamsambong, Danojeol folk games, DMB phones, World Cup cheers, B-Boys, clubbing culture as well as a host of other attractions. Also in the promotional video is world star ‘Rain’ as the featured model, presenting a diverse variety of tourism images including Korea’s natural wonders along with the state-of-the-art IT industry Korea has to offer. The TV CF was broadcasted in 85 countries including all major Asian countries including Japan and China, and on 10 channels such as CNN, National Geographic, and the Discover Channel in Europe, North America, and South America, in hopes of increasing international tourism.

The promotional film introduced Korea’s diverse cultures and charms in a very effective manner and received favorable reviews in doing so. Last year, KTO was awarded with a series of prizes at six major international media contests for its primary role in the international promotion of Korea.

KTO’s Brand Advertising Team’s Choe Seong-Woo stated, “This award has been effective in receiving recognition for the new Korean tourism brand, and we hope that the new brand will bring much anticipated success in spreading the Korean tourism image during the first semester. In 2008, KTO is in the finishing stages of the 2nd set of advertisements for the ‘Korea, Sparkling’ brand and an exciting new PR film, in order for further tourism promotions.
Posted 1/31/08
25 Januar 2008 [Kona]
Rain Returns to Korea As Overseas Fans Also Head There

Rain, returns to South Korea as overseas fans also head there to see him.

In order to see singer Rain, overseas fans entering into the country has become a hot topic. On the 14th, Rain temporarily ended his overseas activities in the U.S. and returned to his homeland. Coinciding with his return, there have been about 20 fans 'pitching camp' in front of his company everyday. It is not hard to see the fans' absolute dedication in wanting to see Rain, even if it is only for a short instance.

Every time he goes through in and out he is so friendly to the fans in response to their sincerity towards him. His company's side said, "Whenever Rain see his fans waiting outside, he gets very worried. Because the office is so narrow, there is no means to look after the fans (?). When the weather is cold, he will always ask the fans to go home sooner. And for the sake of the fans, he is working on planning the direction of his company." We share the same hope as Rain, that is to become a "World Star" soon, and to look after the fans well.
Cloud Fan
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Posted 1/31/08
I've seen it on youtube .........very nice! I really hope hes in part 2 of full house!
Cloud Fan
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Posted 1/31/08
I read though that because of schedule conflicts he won't be able to be in the second one!
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