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Post Reply Nationwide Insurance: "Make Safe Happen"
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M / Midwest
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Posted 2/3/15
Not the first time three been a sad commercial...life goes on
35059 cr points
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F
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Posted 2/3/15 , edited 2/3/15
If the primary motivation really was as crass as trying to lower payouts then I can't possibly say that the company has its heart in the right place, but regardless it was an effective ad which may well have done something constructive despite their motives. I mean, if this thing really ruined the entire remainder of a sporting event for some viewers that means they couldn't stop thinking about it. That's exactly what an ad is supposed to do: grab your attention and refuse to let go of it.

There's not a lot they can do to forward the cause of child safety, but there are things they can do. They could, for example, offer a rate discount or a rebate on the purchase of childproofing implements like socket plugs and cabinet locks, monitoring equipment like baby monitors, and so on. Alternatively, they could give these things out for free themselves.
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25 / M / South Carolina
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Posted 2/3/15
I remember after watching, I turned to my roommate and said that was pretty f*cked up.
Posted 2/3/15 , edited 2/3/15
I'm fine with the ad. It was sad, sure, but it didn't ruin anything for me. It actually felt like a nice change from all the commercials always trying to be funny.
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42 / Tyrell HQ
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Posted 2/3/15
nothing says Super Bowl Party like 'Dead Kids"


wtf Nationwide~
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29 / M / A rock in the mid...
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Posted 2/3/15
I don't see how it could be controversial. This is the biggest audience most companies will ever get in the US, it's good that they spent it on something of a reality check, especially considering it's also a big party day, reminds people not to be stupid about their, or other people's lives.
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こ ~ じ ~ か
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Posted 2/3/15
Humor?

People were expecting humor? Is that what all this is about?

If I had the money I'd buy time during the superbowl to show this: VIEWER DISCRETION ADVISED

NO I MEAN IT

DEAD BABY

https://www.youtube.com/watch?v=R0LCmStIw9E

If I was as rich as Warren Buffet, I'd buy the entire four minutes and show the whole bloody (c wut I did thar?) thing.

Right before half-time.
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22 / M / Hongdae
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Posted 2/3/15 , edited 2/4/15
People didnt like it? Waaaaaah. They were probably going to get in their car later that evening having drunk a few beers and decided against it because of that commercial and now say that it ruined the rest of that day for them.
Posted 2/3/15 , edited 2/3/15
It's the truth that's why no one likes it.

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35 / M / USA
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Posted 2/3/15
It went dark and I don't see how anything like that would be good advertising even if it is true. No one likes to watch those dog commercials either everyone I know turns the channel or mutes the tv when that one comes on same thing here.
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23 / M / AZ
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Posted 2/3/15
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54 / M / Tacoma, WA. wind...
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Posted 2/3/15

AiYumega wrote:

It's the truth that's why no one likes it.



COuldn't say it better if I tried.
4721 cr points
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Posted 2/3/15
Nice ad! What's controversial about it again? The fact that it shows a bit of reality in it?! How dare them!!
11046 cr points
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Posted 2/3/15
My reaction is going to depend on what they thought they were going to get out of it.

If they're trying to directly sell more insurance? As in, "Children shouldn't die, therefore buy our insurance"? As if their insurance can prevent children from dying? Maybe if it pays the hospital bills for a child that would otherwise die untreated, but more likely it'll just get you compensated for your child's death. That's... horrible of them, if that's their motive.

On the other hand... it was a powerful message. If you get your child killed in an accident, their whole life gets cancelled, and that commercial was, I felt, very good at delivering that message both verbally and emotionally. So if they're trying to say, "hey everyone, this is a big deal, be safer" and hoping to get good publicity from delivering that important message that translates to increased sales, well, it's a message worth delivering, and if they're willing to spend their money to deliver that message to the entire super bowl, then I say they deserve a bit of extra profit.
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22 / M / Ames, Iowa, USA
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Posted 2/4/15
Definitely caught me off guard, but I don't see the issue, to say such atrocities do not happen is simply denial.

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