Post Reply Hulu's ad revenue?
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Posted 5/15/15
Does anyone know at what rates hulu's ad revenue directly supports the anime, or where to find information? I've heard it directly supports the industry, but that was just word of mouth, so I'm not sure. I haven't been able to find anything on my own, aside from contacting hulu staff.

And I am talking about the free account.



I'm not looking for opinions of hulu or crunchyroll.
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31 / M / Bellingham WA, USA
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Posted 5/15/15 , edited 5/15/15
Hulu's catalog by and large has been used as an SD repository for sites like Funimation, Neon Alley, The Anime Network, and others. That's why Hulu has an enormous legal catalog that completely dwarfs all others, and its why the bigger legal sites other than Crunchyroll tend to have embedded Hulu players for a free option. So what they're doing is being sub licensed. That means a company like Funimation would either pay Hulu a nominal fee to use their service, or Hulu would get a percentage of the ad revenue (or both). And Funimation (or whoever) would use that money for whatever their expenses are- some of which obviously involve licensing anime from Japan.

So in a roundabout way... sure, it supports the industry. But not super directly.
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Posted 5/15/15 , edited 5/15/15

Zakerath wrote:

Does anyone know at what rates hulu's ad revenue directly supports the anime, or where to find information? I've heard it directly supports the industry, but that was just word of mouth, so I'm not sure. I haven't been able to find anything on my own, aside from contacting hulu staff.

And I am talking about the free account.



I'm not looking for opinions of hulu or crunchyroll.


They pay a license fee just like CR, meaning they pay for the rights to stream something for a certain period of time. This means that all revenue they get during their license period goes to them and not the studio or publisher of the anime series. But if something's successful on their service then they'll most likely extend their license
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Posted 5/15/15
Thank you!!
Posted 5/15/15
I use Hulu. I actually like their ads, they're pretty funny.
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Posted 5/15/15
I use Hulu as well. They have a stellar back catalog of anime and I prefer their Ruku app over the Funimation app so I tend to stream some of Funi's stuff via Hulu when I can. The Ads aren't too bad and fairly minimal when you sign-up for a subscription.
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Posted 5/15/15

Zakerath wrote:

Does anyone know at what rates hulu's ad revenue directly supports the anime, or where to find information? I've heard it directly supports the industry, but that was just word of mouth, so I'm not sure. I haven't been able to find anything on my own, aside from contacting hulu staff.

And I am talking about the free account.



I'm not looking for opinions of hulu or crunchyroll.


Do you know how much company's make JUST off of advertisement, not to mention purchasable features.
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Posted 5/15/15

PurpleDjango wrote:


Zakerath wrote:

Does anyone know at what rates hulu's ad revenue directly supports the anime, or where to find information? I've heard it directly supports the industry, but that was just word of mouth, so I'm not sure. I haven't been able to find anything on my own, aside from contacting hulu staff.

And I am talking about the free account.



I'm not looking for opinions of hulu or crunchyroll.


Do you know how much company's make JUST off of advertisement, not to mention purchasable features.


(In case that was not a rhetorical question) I presume they make a couple dollars off of each episode per view (not profit, but total sales).
I do know that they made $420 million total sales in 2011 (*1), but I also have some clue as to how massive they are re-investing the revenue (i.e. more shows available).

Just gathering some information for which site I would rather support. I have my reasons for both options.





*1. according to Van Grove, Jennifer (January 31, 2012). "Hulu CEO Jason Kilar: Original programming is an important part of the agenda.". VentureBeat.
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Posted 5/18/15
F*ck Hulu. I'm sick of thinking I've found an anime I want to watch, only to have a Hulu video go "US ONLY".
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Posted 5/18/15

AiYumega wrote:

I use Hulu. I actually like their ads, they're pretty funny.


Wow do you really like ads? Your really stupid kid hehehe
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