Post Reply Google births Alphabet megaconglomerate
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Posted 8/11/15
Yesterday, Google split into lots of little companies. Long story short - To increase agility so various parts don't get into each other's way when inventing/making stuff.

Obviously, this is the start of Google/Alphabet's real ambition- Not just to rule the Internet but to rule EVERYTHING

http://techcrunch.com/2015/08/10/ok-alphabet/

The new parent company is named Alphabet, with Google and all the other various ventures reporting to it.

These are the various parts of the new Alphabet, from A through Z:

http://techcrunch.com/gallery/google-alphabet/

A Is For Alphabet
Alphabet is the new parent company that Google announced will house all its non-core business projects. By giving different initiatives like Nest and Life Sciences more independence and their own CEOs, they’ll be able to build faster and retain better talent.




B Is For Boston Dynamics
Boston Dynamics builds terrifyingly advanced robots. This one’s called WildCat, and it also makes ones that can run, jump, and that look like humans. Google acquired Boston Dynamics last year.




C Is For Calico
Calico is Google’s life-extension project, where it’s spending hundreds of millions of dollars to fight neurodegeneration and cancer. Its work with a drug called P7C3 could lead to a treatment for Alzheimer’s.




D Is For DeepMind
DeepMind is the artificial intelligence startup Google acquired last year to jumpstart its AI efforts. Few specifics are known about DeepMind, but it could help Google with anything from self-driving cars to automatically organizing photos to improving its Google Now assistant.




E Is For Google Earth
Google Earth lets you explore a virtual globe stitched together from satellite imagery. Over time, Google has started to add outer space and the depths of the ocean to its omni-map.




F Is For Google Fiber
Google Fiber brings super high-speed 1-gigabit Internet and cable TV to people’s homes via fiber optic cable. While Google Fiber is only available in a few cities now, it’s roughly 100X faster than what most unlucky Americans have.




G Is For Google Glass
Everyone knows the first consumer version of the Google Glass eyewear computer was an awkward disaster. But now the company is reportedly building a version for businesses that could let workers get instructions without looking away from their task.




H Is for Hangouts
Hangouts is Google’s group video chat platform. It can dynamically tell who is talking and give them the spotlight, while overlaid masks and effects can keep users from feeling self-conscious on camera.




I Is For Google Ideas
Google Ideas is a think tank that builds tools to fight online oppression. One of its products, the Digital Attack Map, can track and visualize the sources of DDOS attacks.




J Is For Jump VR
Jump is Google’s partnership with GoPro to build a virtual reality camera. It uses 16 GoPro Heros in a circular mount to capture real life in every direction and then stitch it into VR.




K Is For Knowledge Graph
The Google Knowledge Graph is a database of semantic search information that helps Google give users actual answers to their questions rather than just links to click. It’s powered by tens of billions of facts.




L Is For Life Sciences
The Life Sciences division of Google[x] wants to make us healthier with products like this Diabetes-monitoring contact lens. The team has also worked on a self-stabilizing spoon for patients with tremors, a baseline study of what a healthy human is, synthetic skin, and a disease-detecting nanoparticle platform.




M Is For Makani
Makani is the company Google acquired that makes an energy kite that can harvest wind power. It’s more efficient than a turbine on the ground because it floats up to where there is stronger wind. The kite makes giant circles in the air to spin its blades and generate energy.




N Is For Nest
Nest is the center of Google’s connected home initiative. Today Nest makes a thermostat, smoke alarm, and security camera, but one day Google could connect all our appliances to the Internet.




O Is For "Ok Google" Voice Commands
“OK Google” is the voice prompt used to wake up Google’s mobile and Chrome apps. Speech recognition technology deciphers what you say and can turn it into commands like “Ok Google, give me directions to Dolores Park.”




P Is For Project Loon
Project Loon is Google’s Internet accessibility initiative that uses lighter-than-air balloons to beam connectivity down to people in remote areas. It’s now planning a massive test where it will blanket the entire nation of Sri Lanka with Internet access.




Q Is For QUIC Protocol
QUIC, which stands for Quick UDP Internet Connection, is a protocol designed at Google to speed up the web. It’s been shown to reduce rebufferings of video content by roughly 30%, and can make web pages load faster on slow connections.




R Is For reCaptcha
reCaptcha is a bot-thwarting security technology Google bought from Carnegie Mellon University. It protects signup forms by forcing people to prove they’re human through typing in jumbled text, which simultaneously helps Google digitize books. A new version can detect if you’re a robot from a single click.




S Is For Skybox Imaging
Skybox Imaging is the micro-satellite startup Google acquired last year for $500 million. Its smaller satellites are cheaper to build and launch than traditional ones. That makes it easier to get lots of them in the sky and get more frequently updated images of the planet, like these shots of Burning Man being built.




T Is For Titan Aerospace
Titan Aerospace is the solar-powered drone startup Google acquired last year. The drones could help Google update the photographic view of Maps faster, or beam Internet connectivity down to users beyond the reach of cell towers.




U is For Google URL Builder
URL Builder is part of Google Analytics, one of the top ways to track traffic on websites. While it might not seem as sexy as its other technologies, Google Analytics enables other innovators to know what’s working and iterate towards something better.




V Is For Autonomous Vehicles
Google’s self-driving cars are now in testing on the road in Mountain View and Austin. The autonomous vehicles use machine vision to safely react to pedestrians, signals, and other cars. Eventually this technology could reduce traffic and let you sleep on your commute to work.




W Is For Project Wing
Project Wing is Google’s drone delivery project. Its prototype can already drop and reel back in small packages, and it could one day help deliver essential goods like medicine to remote areas.




X Is For Google[x]
Before Alphabet, Google organized many of its various moonshots within its Google[x] lab. It’s run by this guy, who has the perfect name: Astro Teller.




Y Is For YouTube
YouTube is making the leap into virtual reality with the ability to watch 360-degree video. With a Google Cardboard or other virtual reality headset, YouTube users can watch 360 content from any angle.




Z Is For ZygoteBody
Google Body was originally called ZygoteBody before it was shut down. It rendered manipulable 3D anatomical models of the human body. Users could virtually peel away layers of skin, muscle, blood vessels, and bones to learn about what’s inside us.
Posted 8/11/15
Saw that on the news, looking forward to "X"
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Posted 8/11/15
This is very interesting, but I don't see it as Google spiting up. I see it as Google re-organizing. It makes sense to reorganize their company to the new structure. The many parts of Google are so unrelated to each other, that trying to manage it all under one managing group could become self limiting. With the new organizational structure, each part can manage itself, and the parent company can just act as overseer.
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Posted 8/11/15
Not sure I like Google... too unTRUSTworthy.
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Posted 8/11/15 , edited 8/11/15

VZ68 wrote:

Not sure I like Google... too unTRUSTworthy.


Why are they untrustworthy? Don't say something like they sell your information... EVERY company who is offering a free service is profiting on the information you give them since you are the product in those cases
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Posted 8/11/15 , edited 8/11/15
It makes sense to reorganize but the alphabet thing seems like hype. Why limit yourself to 26 divisions?
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Posted 8/11/15

TheOmegaForce70941 wrote:


VZ68 wrote:

Not sure I like Google... too unTRUSTworthy.


Why are they untrustworthy? Don't say something like they sell your information... EVERY company who is offering a free service is profiting on the information you give them since you are the product in those cases


ok.

google+ forced upgrade path?

taxpayer funded low cost jet fuel?
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Posted 8/11/15

kinga750 wrote:

It makes sense to reorganize but the alphabet thing seems like hype. Why limit yourself to 26 divisions?


THey are creating 26 new companies under their umbrella group. Each Company can have as many divisions as they want


VZ68 wrote:


I agree it was a bad move to force Google+ on people who didn't want to use it. However G+ has found it's userbase and google is now disconnecting it from it's other services.

I've never heard of any jet fuel funded by taxpayers... What's that about?
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Posted 8/11/15
Google selling and distributing people's info is nothing new. A lot of companies do the same thing. I agree that the whole Google Plus integration crap was stupid, though.
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Posted 8/11/15

nanikore2 wrote:
A Is For Alphabet
Alphabet is the new parent company that Google announced will house all its non-core business projects. By giving different initiatives like Nest and Life Sciences more independence and their own CEOs, they’ll be able to build faster and retain better talent.

"A" not being for Android is an oversight on the article writer if I do so say.
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Posted 8/11/15 , edited 8/11/15

TheOmegaForce70941 wrote:
THey are creating 26 new companies under their umbrella group. Each Company can have as many divisions as they want

It just seem goofy to have one company for each letter of the alphabet, in an umbrella corp called Alphabet. It's like something from a bad movie. Is this even something Google came up with or just from that slideshow?

CostlyAxis wrote:
"A" not being for Android is an oversight on the article writer if I do so say.

Kind of how S doesn't stand for "Search".
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Posted 8/11/15
O is for OK Google... My thoughts exactly.
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Posted 8/11/15 , edited 8/11/15

kinga750 wrote:

It makes sense to reorganize but the alphabet thing seems like hype. Why limit yourself to 26 divisions?


I don't think there's a set limit as to how many companies can start with the same letter.
(Maybe Alphabet would turn into Umbrella Corp when their Calico projects go wrong and produce ZOMBIES)


CostlyAxis wrote:


nanikore2 wrote:
A Is For Alphabet
Alphabet is the new parent company that Google announced will house all its non-core business projects. By giving different initiatives like Nest and Life Sciences more independence and their own CEOs, they’ll be able to build faster and retain better talent.

"A" not being for Android is an oversight on the article writer if I do so say.


They also left out the self-driving car. Eh who cares about all those other things- I want my self-driving CAR.
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Posted 8/11/15 , edited 8/11/15
Ya know it was previously all held under the google name, they just named alphabet as the holding company. The only thing that changed was the naming.
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