Post Reply How does anime get its budget?
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Posted 9/21/15
Okay so um after reading something about Mekakucity Actors I read it got half the requested budget and I assumed it was Aniplex's fault
I read these articles about how anime is licensed and I'm very confused rn...
From what I understood the licensing is only the one to market it idrk I didn't really understand
I also read there about the Production Committee and that's um the group of people that meet up and decide about stuff, they also decide on how much budget they wanna give that anime (correct me if I'm wrong)

So uh... Could somebody explain what Aniplex does and who gives the studio a budget to make that anime? I'm very curious I wanna know who should I blame for Mekakucity Actor's budget it's such a shame xD
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Posted 9/21/15
Have you read this series of articles?

http://www.animenewsnetwork.com/feature/2012-03-05
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Posted 9/21/15
I only read the first one because I'm only interested in the licensing and budget things but I couldn't understand well can you explain in short please or direct me to the important parts?
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Posted 9/21/15
Well basically the article explains the different roles in the production process. Here is a little run down of it.

Producer - the person/company who decides if the idea is good enough to be an anime, if so then they will put together a Production Committee.

Production Committee - group of representatives of various companies, the companies give money to make the show and in return get a say in marketing practices so they can try and make a profit (basically like investors for a start-up company). The types of companies that help provide money are typically 3 types: those directly involved (the Production studio), those financially involved (advertisements and merchandise), and those involved in distribution (TV network, DVD distributor, International distributor). The individual in charge of the Production Committee is the Gensakusha.

Gensakusha - the original creator of the idea (like if a book is made into an anime then the book's author), the Gensakusha is usually represented by their affiliated company (like the publishing company for the book in this example). The Gensakusha gets the final word when deciding how the prouction committee is going to move forward, once everything is settled its handed over to the Director to actually make the anime.

Director - the person who makes the anime using all of the decisions made by the Production Committee, this starts to move away from budget and licensing so I'll stop here.



So basically as far as your original question goes, the Producer (in this case Aniplex) thought that Mekakucity Actors would make a good anime so it got made, on the other hand the Production Committee is where things probably fell through. Maybe they didn't get enough companies involved or maybe some of the companies backed out during the production process.

That about sums it up, hope this helps.
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Posted 9/21/15 , edited 9/22/15
You aren't going to get any specific details about who made any specific decisions, unless the committee themselves decides to make it public, but in the business world, that almost never happens.

The important thing here is that even though Aniplex may have pitched the proposal to adapt it into an anime, everything after that was decided by committee, because Aniplex alone couldn't supply the total cost of millions to get it made, so they acquired investors, who then would have influence on what was done.

Having to get committee agreement on something considered artistic is not going to preserve everything the original material had to offer (google "Design by Committee). It's a bit like Emperor Joseph sponsoring Mozart, but telling him: "My dear young man, don't take it too hard. Your work is ingenious. It's quality work. And there are simply too many notes, that's all. Just cut a few and it will be perfect." Then multiply that by 7 or 8.

Going to http://www.animenewsnetwork.com/encyclopedia/anime.php?id=15797 scroll down to the section with "Japanese Companies". There are a lot. Near the bottom you will see "Production"


1st Place is a music company
Aniplex is a producer
Mages is also a producer
Nippon BS is a broadcaster
Shaft is an animation studio
Tokyo MX is another broadcaster

Each would have their own agenda to fulfill to try to maximize the return on their portion of the total investment.
The music company would want the music distribution rights
Broadcasters would own the licenses to air the show
Shaft would get paid to plan and execute the actual animating process from start to finish (including sub-contracting where necessary to meet schedules)
Aniplex and Mages would share in distribution rights/licensing/streaming, including being able to sub-license those to other companies. Or one or the other would control the rights, and the other would just get paid. Who knows...

Aniplex of America is separate, but would get their American region licenses for Streaming and Disk releases from Aniplex Japan and also be pretty controlled in what they are allowed to do with it, including getting approval for subtitling in English before CR subsequently gets it.

So, it's not like any one person or even company made any individual decisions. They came to agreements over what they collectively thought would cost the least, but still provide the most return.

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Posted 9/22/15 , edited 9/22/15
Thank you so so much I understand everything now I really appreciate how you took the time to write such a long and detailed paragraph for me! Thank you, the two of you! Your comments were very helpful
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