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Post Reply Hopefully there's a Black Friday deal this year for the membership
Der Zoodirektor
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Posted 11/29/15 , edited 11/29/15
Subscription prices are not in relation to the amount of available content. The subscription price in the US has always been at the current level, even when there was only a handful of shows available. Most of the regions are already cheaper due to how exchange rates have developed in the recent years. The UK is a notable exception though, as you can only buy a lot less dollars for a pound these days than during the days we started added programming for the UK. But strictly speaking, the subscription becomes cheaper in relation to what is on the catalog with every single season of content added.

The regular discount is only little more expensive than the black friday discounts that were offered back in the days. Also nowadays the regular premium membership entails what the previous all-access membership entailed. We're certainly not trying to make it more expensive for the average user.
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Posted 11/29/15
I think to some extent also people are just galled that Crunchyroll is spending money on a crappy Jessica Nigri ad and loot crates for new members while not doing anything for existing members. It just seems to reflect an ethos of quick corporate expansion and lack of concern with customer retention that many longtime members find distasteful and disappointing from a service that many of us have felt emotionally involved with until recently.

I will ALWAYS subscribe to Crunchyroll, unless the service dramatically changes, but it's becoming harder and harder to honestly say positive things about what the service means to me personally.
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Posted 11/29/15 , edited 11/29/15

ninjarealist wrote:


This is why I find the apparent attitudes* of some of the CR management and owners so frustrating. It's also why I've slowly grown more and more alarmed about the wide variety of problems that I've learned about since I got curious about the first issue** and started regularly reading these forums.

Good people like ninjarealist are the customers they have. This is the kind of loyalty they're pissing away. But I don't think that's going to matter to them at all, not until they wonder a few years down the road why profit growth has stalled and started to reverse.

* - This might not be completely fair. It might simply be the results of their actions. But I've always had a hard time telling the difference between what someone intends to do and what someone didn't intend but did anyway.

** - "Why are so many people coming to the forum begging for help with a compromised account?"

~~~~~


TiggsPanther wrote:
I think one thing that Crunchyroll needs to keep in mind is that if many people want (or in some cases relied on) a subscription discount, maybe the regular rates aren't enticing enough and you need to find some way of making it seem worthwhile to stay a member.

I fully agree with the principle behind what you're saying, but I think it can be broken down a little further.

1) It's quite true that unless we have a fairly good reason to change, we'd rather stay with something that's undesirable but familiar than go to that which is desirable but unfamiliar. It's the whole reason that most companies consider new customers more important (or at least treat them much better) than old customers... they have to look really good to a new customer to get them in the door, but once someone's in the door they're less likely to leave. This appears to have convinced CR to follow suit.

This line of reasoning is flawed for a number of reasons, but this may be the foremost: People trust their friends much more than they do advertisements and gimmicks, and the anime community is much closer than your average community. Make an old customer happy or treat them unfairly, and dozens will know about it either way. A $10 discount that makes someone feel appreciated can be worth a few hundred in advertisements and giveaways. That used to be the primary reason for CR's success.

2) No one likes to unequivocally lose. We're funny creatures sometimes... as I mentioned in another thread, it took me a long while to realize the implications of the fact that I had practically stopped using my phone carrier's service. Coverage was so crappy that it was much worse than useless for GPS, rarely useful for Internet, and unreliable for receiving calls. But, hey... at least it was cheaper*, right? (^_~) In the same way, you never know when the only thing keeping a customer is that one small benefit that they've convinced themselves makes it worthwhile.

* - Wrong, actually. When I finally compared, a different carrier well-known for good coverage was actually about $10 cheaper per month at my data usage levels.

~~~~~

Funny thing is, from one perspective I'm playing devil's advocate here. I actually think CR is undercharging for the service they claim they're providing. I would cheerfully pay a few bucks more if they would actually provide it, instead of reminding me of my old phone carrier.
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Posted 11/29/15

shinryou wrote:

Subscription prices are not in relation to the amount of available content.


Value to the viewer can be, though. Same price for a smaller catalogue is hard to swallow, regardless of how justified it is. It still stings.

With nine new catalogue titles being US/Canada only and Digimon Tri having the UK pretty specifically excluded, it feels like we pay the same to miss out on the good stuff. Even though the service level is the same, we still get less.
Der Zoodirektor
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Posted 11/29/15 , edited 11/29/15

TiggsPanther wrote:
Value to the viewer can be, though. Same price for a smaller catalogue is hard to swallow, regardless of how justified it is. It still stings.

With nine new catalogue titles being US/Canada only and Digimon Tri having the UK pretty specifically excluded, it feels like we pay the same to miss out on the good stuff. Even though the service level is the same, we still get less.


Catalog titles which are US/Canada only usually join our lineup from the pool of local disc publishers, who normally do not hold UK rights to those titles. Getting additional regions for the titles would require us to deal with the Japanese rights holder - if they still exist - or a local publisher in that other region currently still holding those rights. And then they must be willing to sub-license (or still exist at all).

Rights for Digimon Tri, like for most Toei titles, are handled by separate local Toei subdivisions when it comes licensing. I believe Toei in Europe is more in favor or licensing for TV broadcasts, rather than streaming. The show is on Animax' cable/satellite channel in Germany, for example.

Anyway, we're going off topic :x
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Posted 11/30/15

redspart1 wrote:

This really bites as a University Student. Was hoping for a black Friday deal.


Yea I'm in the same boat you are
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