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Post Reply Calvin Klein upskirt ad generates online outrage
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39 / Inside your compu...
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Posted 5/12/16
See post title.

The actual Instagram campaign in question:

https://www.instagram.com/p/BFNCgKdRC4K/


Did Calvin Klein...

- Really stepped over the line this time or

- Didn't do anything especially notable compared to all its other underwear ads or

- ???

It does have 43K likes so at least it wasn't universally panned.

Discuss.
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26 / F / New Jersey, USA
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Posted 5/12/16
Interesting.
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84 / F / Bite the pillow.
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Posted 5/12/16 , edited 5/12/16
Hmm... upskirt. I think it works. No worse/better than any other underwear ad.

[_] Outraged.
[x] Not outraged.
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27 / M
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Posted 5/12/16 , edited 5/12/16
Lol. The comments on that are the best.
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F / Boston-ish
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Posted 5/12/16

Hairbelly wrote:

Hmm... upskirt. I think it works. No worse/better than any other underwear ad.

[_] Outraged.
[x] Not outraged.


Yup, I'm with you on that. It's an underwear ad, and in spite of the angle it actually looks more fun than creepy to me.
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Posted 5/12/16
Incredible. Simply incredible.
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suffering for art
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Posted 5/12/16 , edited 5/12/16
people are huge wusses
i'm female and i care less about how undies are portrayed in ads. the whole point of advertisements is to draw attention, if their intention was to do so, which it clearly was, their tactics are working.

the only people outraged by this are oversensitive feminists, probably. what they dont realize is that women are usually 'sexualized' in advertisements anyway, as are men, as is almost everything and everyone. the entire point of ads is to sell a product through whatever means possible- whether it be sexualization/beauty, convincing that the customers that they too can perhaps look somewhat "hot" in something even though they're potatoes compared to a clothing model, or exaggeration. the point is, ads aren't anything to look for realism in, they are just marketing. now if only people could look past it.

if you want to highlight a company who goes to even worse extremes than this, just look at american apparel. they literally have ads where the models are nude, or at least bearing their nipples/breasts rather openly, this is tame compared to almost every american apparel ad lol
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30 / M
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Posted 5/12/16
What do people expect. Calvin Klein designs and makes underwear. Honestly I don't see any problem with this. I think some people see this as demeaning and yet when you look at how men model the underwear; no one says anythings. People need to learn this is normal when it comes to marketing.
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Posted 5/12/16

lorreen wrote:


Hairbelly wrote:

Hmm... upskirt. I think it works. No worse/better than any other underwear ad.

[_] Outraged.
[x] Not outraged.


Yup, I'm with you on that. It's an underwear ad, and in spite of the angle it actually looks more fun than creepy to me.


Yea. I agree with you. I see this as a new way of promoting a product.
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39 / Inside your compu...
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Posted 5/12/16
A lot of this has to do with what someone brings when looking at anything. If someone innocently looks at it, it would be innocent. If someone looks at it in a sexist way then it would be sexist, which is rather ironic.
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Posted 5/12/16

nanikore2 wrote:

A lot of this has to do with what someone brings when looking at anything. If someone innocently looks at it, it would be innocent. If someone looks at it in a sexist way then it would be sexist, which is rather ironic.


Thats the problem with the "feminist lens". It convinces people that everything is sexist, everything is racist and they have to point it all out. Kinda gets hard to take it seriously after a bit.
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22 / M / U.S.A.
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Posted 5/12/16 , edited 5/12/16
Just give me a sec to scribble that into the everybody is offended journal I was making.
Posted 5/12/16 , edited 5/12/16
I think somebody is influenced by anime pantsu umbrellas.

It's not wrong, it's just distasteful.
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39 / Inside your compu...
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Posted 5/12/16

sundin13 wrote:


nanikore2 wrote:

A lot of this has to do with what someone brings when looking at anything. If someone innocently looks at it, it would be innocent. If someone looks at it in a sexist way then it would be sexist, which is rather ironic.


Thats the problem with the "feminist lens". It convinces people that everything is sexist, everything is racist and they have to point it all out. Kinda gets hard to take it seriously after a bit.


I wouldn't really put it as "feminist lens" since I don't even know what exactly that entails nowadays, or even a "liberalistic lens" since liberalism in general has been corrupted.
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28 / F / SC
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Posted 5/12/16
well i don't particularly like the image myself but it doesn't... get my panties in a wad

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