Post Reply Can Crunchyroll license anime?
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Posted 9/17/16
I'm not sure how licensing works but I just know if someone has something licensed it makes it difficult for someone else to make it available or something
Dragon
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Posted 9/17/16 , edited 9/17/16

ShinAmaterasu wrote:

I'm not sure how licensing works but I just know if someone has something licensed it makes it difficult for someone else to make it available or something


(Please note that I'm not a CR employee, I'm responding in general on how licenses work, though using CR as an example. I might be wrong, though it is correct to the best of my knowledge)

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Licensing is pretty straightforward when you get down to it - basically, the producer of the work is giving permission to CR (or someone else) to do something with it, like stream online or create physical copies. CR pays a fee for the right to do that, and the contract for the license lays out the restrictions. Sometimes that includes things like exclusive rights (only CR is allowed to stream, no one else) or non-concurrent streaming (CR can't stream while the show is also airing on US TV stations in dub form).

Generally the license includes a time limit, at which point it needs to be renegotiated, or the producer of the work might simply close it down, like Bandai and others have done over the years, leading to CR losing shows on occasion.

And sometimes it can lead to shared licenses, like when Funimation and CR are both streaming the same show (before the recent collaboration)

In general, the producer of the work negotiates each license separately, as they don't like to let their license holder sub-license the work. Gets really complicated legally that way, so it's far easier to just license directly with each group. And anyone without a license to distribute the work, either in streaming or physical form, is breaking the law and can get some hefty penalties out of it.

Now, if CR created an in-house anime, they could license that to others, similarly to how they currently license works from Toei and such.

Not sure if that exactly answers your question, though. Hopefully it helped some?
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Posted 9/18/16
Thanks for the explanation
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