Post Reply What's the process for CR to get animes?
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24 / I don't know. I'm...
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Posted 3/24/17
I know Crunchyroll can't get a hold of everything, but what's the process for Crunchy to acquire the rights? Do they announce anywhere what they're currently working to get?

Are things removed like on Netflix? I was a little bummed that CR doesn't have Tokyo Ghoul or even older ones like Ouran. Maybe it was naive of me to think Crunchyroll would be the Netflix of Anime.

I'm probably being whiny, but I'd still like to know how it works. I mean, they recently announced they were going to have Boruto when it airs. What can CR get and not get? Is there anything we can do as subscribers?
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Posted 3/24/17 , edited 3/24/17
From my understanding:

Acquiring shows from the original licensors in Japan is a bidding process. Services/companies here in North America will bid to the original Japanese licensors to acquire the rights (streaming/home video/merchandise or master license) of particular shows. Whoever has the highest bid, the Japanese licensor will give the rights to the service who won the bid and the winning service can do whatever they want with. In the past the question would always be: Will CR or Funimation get it? Basically the two biggest competitors and juggernauts of the North American anime industry.

The reason why you are seeing some shows being pulled off from Netflix is because probably Funimation pulled it from them since they hold the master license of the particular show.

Some noteworthy things to consider:

Pre Summer 2016, CR strictly focused on acquiring streaming rights only. Funimation on the other hand would get both streaming and home video rights of the show. Most of the shows that streamed on CR would be picked up by other licensors like Discotek Media, Pony Canyon, Viz Media and (mainly) Sentai Filmworks for home video release. At Anime Expo 2016 of Summer, CR made an official announcement that they will be dubbing shows and releasing them for home video like Funimation and other licensors, basically becoming an official licensor.

Fall 2016, CR and Funimation entered in a partnership where Funimation will dub most of CR's show and release it on Blu-Ray/DVD for CR in exchange allowing CR to stream most of Funimation's subbed version shows. I believe this partnership happened because of couple of reasons:
1. The threat Netflix and Amazon Prime poses. They have more money than CR and Funimation combined and Netflix and Amazon can easily acquire more shows/simulcasts than CR and Funi can (if they were to put way more priority on anime). Amazon paid Noitamina in Spring 2016 a handsome amount of money to exclusively stream their shows for two years and Netflix has been acquiring more exclusives as well.
2. CR is inexperienced in the dubbing game and doesn't have their own in-house dubbing studio like Funimation does. Funimation is arguably the most efficient and quickest dubber in the anime industry and CR believe that working with Funimation will get there shows dub efficiently.
3. There is genuinely and legitimately a beneficial gain from this mutual partnership.

If there is anything I learned from last year is that CR is easily the top dog of the anime industry. Apparently they acquired the MASTER licenses of majority of all the shows from Summer 2016 to right now.
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Posted 3/24/17 , edited 3/24/17
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Posted 3/24/17


Definitely check that out if you want the nitty gritty of it. My explanation isn't the best but I think it will do.
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Posted 3/24/17
Whoa! Thank you both for the information!

I didn't like how Amazon came out with its Anime Strike nonsense, and I'd wondered how could that be. Ugh. It's why I signed up for Crunchyroll. I wanted to better support the anime industry somehow, and almost every anime fan I know used Crunchyroll.
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