Post Reply CR content... redirecting to YouTube?
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Posted 3/29/17 , edited 3/29/17
So random question:

Why does so much in-house CR content (Anime Academy, etc.) redirect out to YouTube? It makes sense to me to publish a version out to YouTube for advertising, but it seems counter-intuitive for current members to get bounced out of the CR site to YouTube when they go to watch this content - especially since serving video content is kinda what CR does.

Why not host this content within CR, and then maybe publish that video content out to YouTube after a week or two? Isn't the purpose to generate inbound traffic and retain your viewers on your site for as long as possible?

Just curious! Any thoughts?
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Posted 3/29/17

J0K3RSW1LD3 wrote:

So random question:



Just curious! Any thoughts?

YouTube is MASSIVE. It has huge reach, and most likely, priority in Google searches. Crunchyroll is still growing and nowhere near the size of YouTube. So, think of it this way: CR is using YouTube to draw more people to Crunchyroll that would have otherwise not found CR.

For a lot of internet users, there are only a few "places" they stop at. Facebook, YouTube, Amazon, Netflix... Basically, Crunchyroll is advertising Crunchyroll by putting content on YouTube and other social media.
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Posted 3/29/17 , edited 3/29/17
Right, and that is totally understandable. But, as a CR member I click the homepage advert and then get exposed to all of the awesomeness of YouTube. 2 hours later my CR session has timed out and I've watched all kinds of skateboard wipeouts, fast cars burning out, and other random stuff. I'm wondering why they don't host on both? By no means should they give up the YouTube exposure, just seems like you should have inbound traffic from YouTube and traffic already on your site should try to be kept actually on CR.
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Posted 3/29/17

J0K3RSW1LD3 wrote:

By no means should they give up the YouTube exposure, just seems like you should have inbound traffic from YouTube and traffic already on your site should try to be kept actually on CR.

True. Good point.
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Posted 3/30/17 , edited 3/30/17
Oh, never mind, I followed the money. It makes sense now.

My guess: Their intent is not to increase traffic to CR, but rather continue to build the CR brand - as a channel of VRV. They are just now opening the door and encouraging transition for the early adopters and easily persuaded viewers, then they will continue to throw the carrot out there with exclusive content on VRV. They will further shape the transition effort by tying up loose ends - such as porting less popular/older content to VRV - until it just makes sense to be on the newer service. Once they get the majority of viewers over to the new service willingly with carrots, then comes the stick. Start cutting back funding to the CR viewing platform and maybe offer discounts etc to transfer to the new service, and eventually just mandate upgrading to the new service.

Basically the same process AT&T used with their U-verse rollout, which makes sense because it was AT&T and Churnin Group who purchased CR. So now all of that news about net neutrality has managed to show up right in my favorite anime viewing place. Lovely.



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Posted 3/30/17

Crunchyroll will remain a standalone service and all of its content will remain accessible through our platform in perpetuity.

http://www.crunchyroll.com/anime-news/2016/06/14/an-introduction-to-vrv
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