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Post Reply Wendy's PR Guy Needs a Raise
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Posted 4/30/17 , edited 5/1/17

-Koios- wrote:

Established economic theory has shown that using direct negative attacks at your competition has an overall negative effect on the market in the long term. By continually pointing out the flaws of your own competition, eventually they will do the same to you. Not only that, but by pointing out that your competition uses products like frozen beef or quick-ripened tomatoes, and creating a negative image of those products, you end up closing off those options as viable supplies, which can drive up costs in the market and consolidate market share in a few larger corporations that are able to absorb higher costs.

In short, no they shouldn't get a raise, and Wendy's needs to get their shit together.


why'd ya have to go and get all serious on us bruv? 'twas just a prank bro
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Posted 5/1/17

outontheop wrote:


IgnorantStains wrote:

Well... their food sucks... and this still doesn't make me want to go there. Square... overpriced... cardboard.


Yep. For all the attention their advertising shenanigans are getting, I wonder what good it does their bottom line.

After all, their main attraction used to be that they had the best food of the drive-through market... but every Wendy's I've gone to in the last five years sucks; they've let their food standards plummet.

So instead they are using gimmick marketing. Minor problem: that means that these days, their primary attraction is internet kek which I can enjoy without ever leaving my living room, much less ordering your food at their restaurant. They're not encouraging me to actually do anything that turns them a profit. I don't need to, or even want to, eat their food; I just want to laugh at the social media posts. I can do that for free, and it turns the company, at best, a marginal profit off of social media advertising revenue. Might be enough to pay the salary of the social media manager, but that won't keep a national restaurant franchise solvent.


I remember when their food was actually good too. Going out to get a greasy Wendy burger was something to look forward to. Now... they're dry. Do they run those things through a grease press now before they put them on the buns now or something? Sell the grease as bio-fuel? Not even going to get into the toppings they have now... they're just awful. Now if I want a good burger... I go a couple of towns over to a mom and pop type place that has been there for decades... fresh ground beef... Velveeta cheese... fresh toppings... bigger patties... and better fries. $5 for the burger and fries. Or I just make my own.

Although the trolling aspect is a bit humorous... as you said... I can eat those at home on the computer... while I'm eating a good burger that didn't come from a chain restaurant.
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Posted 5/1/17
Thread needs more Wendy's anime pics. And more smug pics at that.
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Posted 5/1/17
I love seeing the narcissism and blatant signaling in ads. Chipotle is great at this.

Apparently Alan Bean is a painter. Wendy's needs to commission his next piece, and I think we know what it needs to be.
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Posted 5/1/17 , edited 5/1/17
This is as amusing as it is amazing.

Posted 5/1/17
I'm not into twitter so make no difference i like Wendy's chocolate frosty best.
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Posted 5/1/17
Ya know I will not eat at a fast food place unless I am physically tied to a chair with a gun pointed at my head. That being said even I am enjoying the sassy Wendy .
Ejanss 
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Posted 5/1/17 , edited 5/1/17

-Koios- wrote:

Established economic theory has shown that using direct negative attacks at your competition has an overall negative effect on the market in the long term. By continually pointing out the flaws of your own competition, eventually they will do the same to you. Not only that, but by pointing out that your competition uses products like frozen beef or quick-ripened tomatoes, and creating a negative image of those products, you end up closing off those options as viable supplies, which can drive up costs in the market and consolidate market share in a few larger corporations that are able to absorb higher costs.


Not to mention the textbook example of Progresso Soup, which had the infamous "School-bully" campaign against their arch-rival nemesis Campbell's Condensed Soup, where one female friend lunching with the other would suddenly belittle them with "You put water in chicken-noodle soup?...Yeah, I remember when my mom made me lunch in kindergarten, too." (DISCLAIMER: I am not making this up: https://www.youtube.com/watch?v=u84tC8gsNJI)
And because Progresso's "homestyle" recipe (using nice, fatty cream in their real Clam Chowder, instead of Campbell's condensed option of using lowfat milk) saw the brand-name competition as a good thing, the poor Campbell's customer was fictionally depicted as NOT hauling off and punching her friend in her immature high-school mouth.

Basically, you don't want your enthusiasm for sales strategy to ultimately put your company in the position of an image that customers will consider it a self-righteous MORAL VICTORY not to buy your product.
Microsoft, Wal-Mart and Starbucks had to achieve that with years of diligent, hardworking evil, but a misfired "hipster" campaign can achieve that overnight.

I remember when one (long-dead) computer-store chain literally tried snarky-trollng their audience with a TV ad campaign showing its smug pitchman doing horribly inappropriate off-topic things like firing hamsters out of cannons, and ending with the tagline "Send Complaints To: (company)"
Short answer: The customers DID. To put it politely. Exit hip ad campaign, quickly.
The aforementioned Twix "Two For Me, None For You" campaign, which tried to snarky-disturb audiences with jolly affirmations of selfish greed had a similar audience mutiny, and not much longer of a lifespan. Like David Spade for MCI Long Distance, Twix even put out one last "tantrum" ad saying "What, you didn't think that was funny?...Sheesh, tough crowd!"

(Nowadays, in our Internet/Twitter age, you just say "Paul Feig" and "Ghostbusters remake", and everyone immediately knows EXACTLY what you're talking about.
People who hate Melissa McCarthy are "Fanboy misogynist trolls" who "Probably voted for Trump"??)
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Posted 5/1/17 , edited 5/1/17
Another sassy red head. I'm pretty sure the real life Wendy was way better, not the actual Wendy, but this one.


Don't see her anymore, guess she was just too expensive I guess, you know, even though it's probably peanuts to them, yet she fucking nailed the role as being the face for Wendy. Why would you even think a drawing of Wendy would even come close. I'm not talking about the logo, just simply having ano actual real person to be the face.

IDK, I guess I'm fucking clueless
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Posted 5/1/17

Humms wrote:

Another sassy red head. I'm pretty sure the real life Wendy was way better, not the actual Wendy, but this one.


Don't see her anymore, guess she was just too expensive I guess, you know, even though it's probably peanuts to them, yet she fucking nailed the role as being the face for Wendy. Why would you even think a drawing of Wendy would even come close. I'm not talking about the logo, just simply having ano actual real person to be the face.

IDK, I guess I'm fucking clueless


Tastes , it's the simplest and easiest answer. People, all 7 billion of them have differing tastes. Just cause you disagree with it doesn't mean suddenly everyone has poor taste. Even I don't go that far mate.
Humms 
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Posted 5/1/17

Ranwolf wrote:


Humms wrote:

Another sassy red head. I'm pretty sure the real life Wendy was way better, not the actual Wendy, but this one.


Don't see her anymore, guess she was just too expensive I guess, you know, even though it's probably peanuts to them, yet she fucking nailed the role as being the face for Wendy. Why would you even think a drawing of Wendy would even come close. I'm not talking about the logo, just simply having ano actual real person to be the face.

IDK, I guess I'm fucking clueless


Tastes , it's the simplest and easiest answer. People, all 7 billion of them have differing tastes. Just cause you disagree with it doesn't mean suddenly everyone has poor taste. Even I don't go that far mate.


Its not even about having good taste, or bad taste. I'm just comparing a comic strip/picture to a real person doing a commercial. An actual commercial with a real representation of Wendy gives off a better overall vibe towards the actual restaurant, and not just some 2d picture of some busty, or flat chest sassy red head with pigtails talking smack about other restaurants. Oooo soo funny and witty.


Believe me, there are much better 2d drawings of red heads with pigtails that don't go by the name Wendy.
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Posted 5/1/17

Humms wrote:



Its not even about having good taste, or bad taste. I'm just comparing a comic strip/picture to a real person doing a commercial. An actual commercial with a real representation of Wendy gives off a better overall vibe towards the actual restaurant, and not just some 2d picture of some busty, or flat chest sassy red head with pigtails talking smack about other restaurants. Oooo soo funny and witty.


Believe me, there are much better 2d drawings of red heads with pigtails that don't go by the name Wendy.


Ya can't really apply the objective to the subjective without coming off as an ass. I mean ya can try but only those who share such a mindset are going to agree with ya.
Humms 
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Posted 5/1/17

Ranwolf wrote:


Humms wrote:



Its not even about having good taste, or bad taste. I'm just comparing a comic strip/picture to a real person doing a commercial. An actual commercial with a real representation of Wendy gives off a better overall vibe towards the actual restaurant, and not just some 2d picture of some busty, or flat chest sassy red head with pigtails talking smack about other restaurants. Oooo soo funny and witty.


Believe me, there are much better 2d drawings of red heads with pigtails that don't go by the name Wendy.


Ya can't really apply the objective to the subjective without coming off as an ass. I mean ya can try but only those who share such a mindset are going to agree with ya.


Sure, then call me an asshole, I don't care. As if I give two shits about Wendy or her handlebars.

I think they should put Wendy on an actual leash, she's getting too sassy for corporate, I'm feeling a little bondage goes a long ways to reach that audience.

And I'm sure thousands would be willing to buy and agree. it's just phenomenal taste for capturing a youthful crowd. Pretty sure I can have more fun with this idea than a Crack at a clown. Who knows, it actually might be profitable.

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Posted 5/1/17

Humms wrote:



Sure, then call me an asshole, I don't care. As if I give two shits about Wendy or her handlebars.

I think they should put Wendy on an actual leash, she's getting too sassy for corporate, I'm feeling a little bondage goes a long ways to reach that audience.

And I'm sure thousands would be willing to buy and agree. it's just phenomenal taste for capturing a youthful crowd. Pretty sure I can have more fun with this idea than a Crack at a clown. Who knows, it actually might be profitable.



I am not saying I necessarily disagree with you but objectively speaking there is nothing wrong with what Wendy's is doing here. Will it blow up in their faces? Most likely given historical precedent.

Anything else, including what you or I think is purely subjective. Thus it can not be treated as if our opinions are the be all and end all in this matter. Personally even though I would never in a thousand years eat anything at places like Wendy's I find it vaguely amusing. You find it idiotic. And 7 billion other people have their viewpoints as well.
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Posted 5/1/17 , edited 5/1/17

Humms wrote:


Ranwolf wrote:

Tastes , it's the simplest and easiest answer. People, all 7 billion of them have differing tastes. Just cause you disagree with it doesn't mean suddenly everyone has poor taste. Even I don't go that far mate.


Its not even about having good taste, or bad taste. I'm just comparing a comic strip/picture to a real person doing a commercial. An actual commercial with a real representation of Wendy gives off a better overall vibe towards the actual restaurant, and not just some 2d picture of some busty, or flat chest sassy red head with pigtails talking smack about other restaurants. Oooo soo funny and witty.


Believe me, there are much better 2d drawings of red heads with pigtails that don't go by the name Wendy.


You do realize that you are talking about fan art, right?
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