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Post Reply Millennials are destroying America's most iconic motorcycle brand
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28 / M / St.Louis
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Posted 7/16/17 , edited 7/16/17
So this has been popping up in my motorcycle news feed, with this one being my favorite title so far.

On Wednesday, the investment management firm Alliance Bernstein downgraded its rating of the company from "outperform" to "market perform"

Basically Harley-Davidson is seeing a decline in sales and they aren't meeting their sales figures; and these articles go on to say that Millennials aren't buying motorcycles like previous generations. Of course this isn't the only thing stacked against Harley, and you could probably write an article called '10 Reasons Why H-D is Dying'.

Granted this isn't really new news since Harley has been on the decline since 2015, due to their main consumer group 'middle aged white guys' are getting older. H-D is trying to face this problem head on though. With most of Harley's marketing aimed at younger people, minorities, and women. Plus the introduction of the Street series and the Sportster variants.

I do see some parallels to the car market as well, but for H-D the Millennials that are buying motorcycles aren't really buying H-D.
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22 / M
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Posted 7/16/17 , edited 7/28/17
These articles are so stupid. Millennials are destroying marriage, homes, cars, etc, etc

I'm going to write Baby Boomers are Destroying Things articles. Here's my list

- The Economy
- America
- The World
- Millennials
- Themselves

Maybe if baby boomers didn't fuck everything up with their selfish bullshit, we could buy vehicles recreationally.
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30 / F / Canada
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Posted 7/16/17 , edited 7/16/17

MossRantz wrote:

These articles are so stupid. Millennials are destroying marriage, homes, cars, etc, etc

I'm going to write Baby Boomers are Destroying Things articles. Here's my list

- The Economy
- America
- The World
- Millennials
- Themselves

Maybe if baby boomers didn't fuck everything up with their selfish bullshit, we could buy vehicles recreationally.[/quite]


My thoughts exactly!! The world is changing both economically and socially. Millenials aren't the only ones to blame. It takes a village to raise a child.

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28 / M
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Posted 7/16/17 , edited 7/16/17
Probably because we want to live

Millennials are value driven(eheh) so safety, practicality and economy are more important than looking like a badass. But if you can do both?

Meaner than a junkyard dog...



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21 / A garbage bin.
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Posted 7/16/17 , edited 7/16/17
What, how, the title of this forum makes it sound like millennials are locked in a weird conspiracy to crush Harley-Davidson.
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28 / M
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Posted 7/16/17 , edited 7/16/17
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18 / M / Valhalla
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Posted 7/16/17 , edited 7/16/17

MossRantz wrote:

These articles are so stupid. Millennials are destroying marriage, homes, cars, etc, etc

I'm going to write Baby Boomers are Destroying Things articles. Here's my list

- The Economy
- America
- The World
- Millennials
- Themselves

Maybe if baby boomers didn't fuck everything up with their selfish bullshit, we could buy vehicles recreationally.


^^^
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22 / M
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Posted 7/16/17 , edited 7/16/17
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21 / F / Seoul, South Korea
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Posted 7/16/17 , edited 7/16/17
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22 / M
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Posted 7/16/17 , edited 7/16/17
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20 / M / Winnipeg, MB.
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Posted 7/16/17 , edited 7/16/17
Is there even any point to underlining the whole "Millennials need to stop spending money on things" and "Millenials need to start spending money on things and stop killing the ______ industry!" duality? Regardless, I'm glad if the motorcycle industry takes a big hit. Motorcycles have no point beyond looking sorta cool. They're loud, they're unsafe for the driver, they require a high amount of maintenance and a lot of them aren't even that much more fuel efficient than an actual car. Best thing I can say about motorcycles is that their size allows for more parking options and that's not so great when put next to all the other crap.
Posted 7/16/17 , edited 7/16/17
I for real wanna know if the earlier generations had it easier or not.

I feel like it's bull shit, but I am actually curious.
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22 / M
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Posted 7/16/17 , edited 7/16/17

octorockandroll wrote:

Is there even any point to underlining the whole "Millennials need to stop spending money on things" and "Millenials need to start spending money on things and stop killing the ______ industry!" duality? Regardless, I'm glad if the motorcycle industry takes a big hit. Motorcycles have no point beyond looking sorta cool. They're loud, they're unsafe for the driver, they require a high amount of maintenance and a lot of them aren't even that much more fuel efficient than an actual car. Best thing I can say about motorcycles is that their size allows for more parking options and that's not so great when put next to all the other crap.


Motorcycles are great for pretending to be a biker on the weekend after a whole week of typing with two fingers and bitching about young people.
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20 / M / Winnipeg, MB.
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Posted 7/16/17 , edited 7/16/17

Online_ wrote:

I for real wanna know if the earlier generations had it easier or not.

I feel like it's bull shit, but I am actually curious.


I'd say the comparison is mostly just subjective unless you're doing a perspn-to-person comparison.
Posted 7/16/17 , edited 7/16/17
It couldn't have been that easy to find a job or start a business. That's what I don't believe and think it's bs.
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