"5 is a new brand of sugar-free chewing gum manufactured by the Wrigley Company and introduced to U.S. markets in March 2007 and in Canada in January 2008, packaged in a unique box of 15 sticks. Advertisements for the gum suggest it stimulates all five of the human senses. The brand features three classic flavors and two newer ones.

The gum contains phenylalanine and soy lecithin. There are less than five calories per piece. It also contains sorbitol, mannitol, and aspartame, sugar substitutes."