To pay tribute to one of my all time favorite TV programmes – Top Gear – I’ve decided to create a business-driven “Cool Wall.” For those who don’t know, Top Gear is a weekly British motoring programme starring hosts Jeremy Clarkson, Richard Hammond, and James May that draws a crowd of approximately 350 million viewers worldwide. One segment of the show includes The Cool Wall, in which cars are categorized as “Sub Zero,” “Cool,” “Un-Cool,” and “Seriously Un-Cool.”