The female protagonist of To Love-Ru, Lala is the princess of Deviluke. A rather childish girl, she is somewhat näive of the culture and familiarities on Earth. Lala initially runs away from home, citing she does not wish to get married to any of her arranged suitors. She enjoys making all manners of inventions (usually designed as pranks) and uses them frequently, often prompting some disastrous effect or another. Upon arriving on Earth, Lala pretends to love Rito to keep herself from getting married, but does exactly what she did not intend, after she misinterprets what Rito shouts in self-defence.[7] Throughout the series, she always tries to get Rito to love her more, and barely shows any form of negativity towards him; she even states it is impossible for her to hate him.[8]
Eccentric, playful and intelligent, Lala isn't shy, to a point where it feels almost natural for her to be in the nude (the only exception of this occurs when Lala catches a fever, causing a change in personality and when her clothes melted from an alien frog's mucus). Like all citizens from Deviluke, Lala's physical abilities exceeds a human (in one chapter she manage to blow away a typhoon using her voice) and has a distinctive tail with a shape of a spade on the end. Oddly, her tail is very sensitive, causing her friends to nickname it as her "weakness" as it is later explained by Nana that on their planet the female tails are extremely sensitive where a male's isn't.[9] According to Ringo, Lala's measurements are B89, W57, H87