Lory is the extravagantly flamboyant president of L.M.E. He is one of the first people to recognize Kyoko's potential of being a great star, and created the "Love Me" section because of this. He seems genuinely concerned for Kyoko and wonders what could have happened in her past to cause her to lose the ability to love. He learns in Vol. 4 that Kyoko has never known her father and has a bad relationship with her mother but does not know the details. Later, when he learned that she dropped out of school he arranges for her to attend a high school that is specializes in accommodating students working in show business and their hectic schedules.
Lory has a very deep voice, and often has a huge entourage with him to create the world's most striking and sometimes strangest entrances. He is the grandfather of Maria, a little girl who idolizes Kyoko. He also knows that Ren is really Kuon Hizuri, a secret everyone else doesn't know about except for himself,Ren, and Ren's family. In Act:77 Access to the Blue, it is shown that President Takarada realizes that Ren is in love with Kyoko.