Even Tonegawa did not deserve that he was only the puppet of the chairman who was behide all those games and all those deaths. If I Kaiji I would also not be satisfied till the chairman is defeated.
Luckily none of you who would quit are in anime or it would be boring evil. Tonegawa had to lose something, that is the nature of gamble. Pain does equal money, simple economics Labor is pain. 10 seconds for 9 lives and a loss is cheap.