The recent Pop Team Epic giveaway at Animate was so popular, it had to be shut down before it even started! But the shop is having another go. Check out the mask being handed out to aspiring members of the Pop-chin army after the jump.
Animate is helping fans in Japan celebrate a masterful Valentine's Day with the Fate/Valentine Fair! Shoppers get a variety of special gifts whenever they pick up a Fate/-related product. Preview the cards after the jump!
Life continues to imitate art in unexpected ways, because a recent flash event held in Akihabara for the Pop Team Epic TV anime drew so much attention from adoring fans that the cops had to come in and break it up. Hit the jump to learn more.
What's the best way to memorialize the return of film's five toughest gangs? Adorable CLAMP illustrations! The leads of HiGH&LOW will be available as adorable chibi bromides at select Animate shops in honor of the third film release. Find out more after the jump!
The women of Japanese fandom showed their love for their favorite titles this weekend at Animate Girls Festival, with a record-setting attendance in Ikebukuro! Check out what they got up to after the jump.
Are you a regular animate customer? You'll be glad to know their shipping prices are going down -- permanently! Also, they're releasing the latest installment of doujin DVD series HikiTabi later this month. Hit the jump for more info.
In commemoration of the upcoming second season of the TV anime Osomatsu-san/Mr. Osomatsu, Animate will open collaboration cafes in its three cafe shops in Japan: Ikebukuro, Shunjuku, and Kyoto on October 3, one day after the TV premiere. Check out the collaboration menu after the jump!
Good news for otaku looking to buy merchandise straight from Japan: Animate, Japan's largest retailer of anime & manga goods, has opened an online store aimed at the global market entitled Animate International. Hit the jump to learn more.
Craving a 3,000 yen cup of Blue-Eyes Mountain Coffee? You can have it... and it'll actually be worth the money! This combo is one of more than a dozen themed dishes available at Animate's upcoming Yu-Gi-Oh! cafe. Check out some of the menu items and exclusive goods after the jump!
In the months since the Hand Shakers anime was first announced, the official website gradually trickled out information on its characters and, once all the teams were lined up, paired them with cast members. Following up on the first promo that debuted in August, a new preview is here to set up the story, introduce the teams, and show some quick clips of action along the way.
While a pretty meaty cast list was revealed for Hand Shakers—the original anime by Frontier Works, Kadokawa, and GoHands that celebrates the 30th anniversary of retail chain Animate—back in July, most of them weren't assigned to characters at the time. A new announcement on the official website fixed that issue, lining up most of the cast members with their respective teams. Read on to see who's playing who.
The latest characters to be revealed for collaborative anime project Hand Shakers have more colorful names than most. Meet Break and Bind, members of the team code-named Chain, and check out an up-close look at their designs after the jump.