Sega wants to be KAWAII! The video game company announced its newest license brand, "Segakawaii". The brand will re-design Sega's video game consoles and characters for female fans. The first collaboration with popular apparel brand “galaxxxy” will be on the market on April 25th. See the photos of products after the jump!
A lot of people may have imagined the JPOP artist when a fashion brand says "Amuro-Style". Not this time. "STRICT-G", a Japanese fashion brand started last year to symbolize "COOL JAPAN", introduced its new Spring/Summer Collection titled "AMURO STYLE", that was inspired by Amuro Ray from Mobile Suit Gundam. See the collection after the jump!
Since the last article on anime inspired apparel, a few more Japanese clothing brands caught my attention with their anime inspired designs and collaborations. You may have already heard of them or you may have not, but they all look very nice! See photos of the clothing after the jump!
We have seen "Ita-sha" cars, "Ita-PC" computer, "Ita-snobo" snowboards and other things that are decorated with "moe" illustrations. Now people at the "Ita-suits Project" wants to make a business suit for you. A custom, made-to-order business suit with a "moe" liner inside. Click for more details!
A new collaboration for Puella Magi Madoka Magica with a Japanese hat maker and brand, KNOWLEDGE which has a store in Akihabara has led to a new series of hats for each of the girls. They went on sale yesterday in Japan and one character's hat is already sold out. Find out who after the jump!
BETA Monster hoodie UPDATE! The day of the photo session has arrived and the designer himself documented the event with his Twitter account, pictures and even video! He has a message for BETA hoodie fans here. How many BETAs gathered at the Budokan? Click to find out!
Here comes even more bizarre clothing from Japan. BETA, the creature in Total Eclipse from the multimedia franchise Muv-Luv, became a hoodie and it is somewhat adorable… There is a photo session planned for an owner gathering this month at the world famous Budokan. This is what happens when a bunch of adults seriously try to be silly in Japan.
In addition to Shenmue designs, Insert Coin's 100% official Sega shirts and hoodies let fans rep the likes of Jet Set Radio, Streets of Rage, and more. Check out the lineup, as well as some Devil May Cry apparel, after the jump.
The A Bathing Ape (BAPE) label of apparel and goods is continuing its collaboration with Eiichiro Oda's One Piece and expanding the related range of products. The second summer collection features shirts, trucker hats, keychains, fedoras, and more, some featuring the Straw Hats' flag, and others featuring various characters from the series. Pics and more past the break!
With the re-opening of Tokyo's full-scale Gundam statue and its associated Gundam Front mini-theme park, Bandai has launch launched new fashion label Strict-G. The apparel line features Federation inspired Edwin jeans and shirt, mecha-style Swans sunglasses, and more. Check it out after the jump.
The Washington Post reported yesterday that Gwen Stefani will be designing Harajuku kids’ clothes for Target. Even if you are not in the market, here's a breakdown of five cutting-edge Japanese clothing brands you should check out instead.
COSPA, a character goods and cosplay costumes company in Japan, will release two new products, Papercraft and Full Graphic T-Shirt, featuring Meiko "Menma" Honma from "Ano Hi Mita Hana no Namae o Boku-tachi wa Mada Shiranai." aka "AnoHana" TV anime, which is currently broadcasting in Japan. Check the article for the details.