Harajuku-based Japanese clothing brand BEAMS has opened is first pop-up shop in North America. This will be part of the Kengo Kuma-curated exhibit of Japanese architecture and design, "Japan Unlayered." More after the jump.
SEIKO and BEAMS are teaming up to release a pair of Pokémon-inspired watches for the fashionable Pokéfan. Hit the jump to check them out.
In anticipation of the upcoming release of the live-action Assassination Classroom movie to Japanese theaters, a new collaboration campaign crosses the tentacle-sporting Koro-sensei with aspects of the Japanese fashion industry. Hit the jump to learn more.
It's been a few years since the TV series ended in Japan for corporate hero action buddy anime Tiger & Bunny, but the fandom is still going very strong in Japan. Japanese apparel brand BEAMS recently used Kotetsu to model their regular line of clothing and they sold out in minutes as a result. Hit the jump for the new images!
Have you ever wanted to dress like an anime character? Instead of doing a cosplay or wearing a very geeky looking anime character T-shirt, there are more ways to represent your fandom in your daily life. As more characters become fashionable in anime, more clothing brands are doing collaborations to reproduce the clothing you can wear in your daily life. See more anime inspired clothing after the jump!