A university student group "Niji Yasai Koubou" (roughly means Rainbow Vegetable Workshop) has been featuring moe girl illustrations on the packages of their vegetables. Now they have held the second illustration contest for their next vegetables, tomato and cucumber. Hit the jump for more details.
"Moe Sake" that features cute and pretty moe girl labels on the bottle has been very successful marketing strategy in Japan. The newest comer is "GIRLS MUHOUMATSU PROJECT" to promote a local sake called "Muhoumatsu" in Kitakyushu-city in Fukuoka Prefecture. The project features three moe/bishoujo girls, Makoto, Maika, and Maya. Hit the jump for more details.
Like other countries in the world, there have been many efforts to increase turnout and encourage voting in Japan. Fukushima Prefecture in the Touhoku region has used a moe character named "Mirai Fukushima" to encourage people to vote since 2010. Now they have a new promotional character for the next election in this month, Mirai's younger sister "Nozomi". Check the details after the jump.
After the 3.11 earthquake, renewable energy has been one of the most important topics in Japan. LMD, an anime production company headed by the former GONZO producer Shouji Murahama, and a social seeding site WESYM have started a new project to promote renewable energy sources by using moe characters "Kirara" and "Fuuka". Hit the jump for more details.
Fitear, a Japanese ear monitors brand based in Tokyo, has announced that they will release a new custom in-ear monitors "MONET" featuring a moe character named Mone Sakamoto as its image girl on October 27th. The price for the IEMs made especially for anime songs is 157,000 yen (about US$1,966). Hit the jump for more details.
Utaka Kokudo Ferry that had featured moe/bishoujo characters "Utaka Three Sisters" for PR since 2010 closed their business as ferry company after 51 years yesterday on October 17th. The three sisters' future is unknown for now. Hit the jump for more story.
It has been considered that moe female character is the best promotional tool for local areas in Japan. Fujikawa-cho, a small mountain town of 16,000 people in Yamanashi prefecture, has announced its unnamed moe mascot character. The town is now inviting suggestions for a name for the girl. Check the details after the jump.
As we have reported many times, moe and yuru, or anime/manga style characters have been often featured in the promotional activities for industries in local Japanese cities. So how many characters is enough for the purpose? Ogaki-city in Gifu prefecture thinks it's 200. Hit the jump for more details of their project!
As previously reported, Kofuku (means happiness in Japanese) Station in Hokkaido has started offering the official goods of its two moe goddesses, Miyuki and Megumi, today on July 11. The goods are charms, postcards, and round fans. Hit the jump for the cute product photos.
Figure makers/importers have been busy lately expanding their Bishoujo line of sci-fi and superhero redesigns. A new illustration of the Bishoujo Mass Effect Shepard was revealed, while the final sculpts of Star Wars' Jaina Solo and DC Comics' Power Girls were showcased. Get a look after the jump.
Kofuku (means happiness in Japanese) Station in Hokkaido has attracted visitors who wanted some luck of the station's name to rub off on to them since 1970s. Now the station has two moe station goddesses, Miyuki and Megumi, to share more luck with the tourists. Hit the jump to worship them!
As you know, moe/bishoujo girls are the best promotion tools for any products in Japan recently. Otoyo-cho Yutori Farm in Kochi Prefecture starts selling snap peas featuring a moe girl named "Saya Midorino" on the package at Nichiyoichi (Sunday Market) in Kochi-city today. Check the illustrations and the products photos after the jump.
Back in March, Mukouyama Shouten started a new campaign for moe rice, featuring Ginta's illustration of rice lover Kinu Mimasaka in her school uniform. Set to debut in May, the seasonally rotating series will be revising Kinu with new 5kg rice bags, featuring the character in summer attire. Get a look after the jump.
As well known, the Super GT series has featured many "Itasha" race cars for the GT300 class. Following the success, a Formula NIPPON racing team "Project μ / cerumo・INGING" decorates its Formula cars with a bishoujo character named "Miu Yamaguchi" this year. Formula Nippon is the highest class of single seater auto racing in Japan. Check the Miu-chan's photos after the jump!