We've had a couple posts about G4's rebranding efforts, which will bring the formerly-mostly-gaming, now-mostly-COPS-and-Cheaters network to an end. G4 officially makes the switch to The Esquire Network, described as "an upscale Bravo for men," on April 22. Read on for more.
Back in September it was announced that G4—a network which originally catered specifically to gamers before branching out into a broader demographic—would be rebranding to cater to an older crowd. Now sources tell The Hollywood Reporter that NBCUniversal has closed a deal with Hearst Corporation to rebrand it as the Esquire channel. Read on for more.