Tag » esquire

    Monday February 11, 2013
  • G4 Makes the Switch to The Esquire Network in April

    Rebranding kicks "an upscale Bravo for men" into effect

    We've had a couple posts about G4's rebranding efforts, which will bring the formerly-mostly-gaming, now-mostly-COPS-and-Cheaters network to an end. G4 officially makes the switch to The Esquire Network, described as "an upscale Bravo for men," on April 22. Read on for more.

  • Sunday December 9, 2012
  • G4 to Be Rebranded as Esquire Channel

    New channel will still include some gaming content

    Back in September it was announced that G4—a network which originally catered specifically to gamers before branching out into a broader demographic—would be rebranding to cater to an older crowd. Now sources tell The Hollywood Reporter that NBCUniversal has closed a deal with Hearst Corporation to rebrand it as the Esquire channel. Read on for more.