In this week's Aniwords, Isaac zeroes in on what makes moe anime New Game! more than just a cute escape from reality. How does the show "make moe real"? And what does it mean to be "real," anyways? Hit the jump to find out!
The cast of Urawa no Usagi-chan - a 2015 TV anime created to promote the city of Urawa in Saitama Prefecture, Japan - are getting tough on terrorism in a series of public service announcements designed to raise awareness about suspicious behaviors in the wake of the upcoming 2020 Tokyo Olympics and the 2019 Rugby World Cup. Hit the jump to take a bite of out crime.
The crowdfunding for a new short anime featuring the mascot girls of the Kyoto-city Subway started on March 18, and instantly reached its initial target of one million yen only in two hours. By the end of its campaign, it collected an amazing 10,422,000 yen, enough to produce a five-minute short. Hit the jump for more details.
Code Girl Collection - a new browser game by Paiza - combines moe, computer programming practice, and social gaming to teach novice programmers how to code. Hit the jump to learn more.
NEXCO Central Japan - a transportation company that specializes in building and operating toll roads, expressways, and traffic exchanges - is partnering with Kadokawa and Dwango for a promotion called "Genso Koryu" ("Fantastic Exchange") that re-imagines various service areas as cute anime girls. Hit the jump to learn more.
Sentai Filmworks continues to keep the announcements of rescued licenses coming, this time announcing a home video release for the 2005 moe comedy TV anime, Strawberry Marshmallow. Hit the jump to learn more.
Automobile manufacturer Toyota is cashing in on Japan's obsession with anthropomorphizing absolutely everything with a new ad campaign called "Impossible Girls" which re-envisions the various parts and features of the Toyota Prius automobile as moe anime girls. Hit the jump to learn more.
The latest incarnation of the "Ultra Kaiju Personification Project", an attempt to transform the iconic monsters of Tsuburaya Productions' Ultraman tokusatsu TV series into adorable anime girls, is a moe gag manga by Shun Kazakami. Hit the jump to learn more.
Continuing in Japan's quest to transform everything imaginable into a moe anime girl character, a new project entitled "RiCes" personifies 3 strains of rice grown in Yamagata Prefecture as an idol trio. Hit the jump to learn more.