The chogokin line of mecha figures and Hello Kitty both turned 40 in 2014 and the anniversaries were celebrated together with a special Hello Kitty die-cast robot figure. This year, she got a second color scheme, and then fans selected a Mazinger themed "Boys Collection" repaint. Any good mecha hero needs a rival and for 2015's My Melody 40th anniversary, that rival has arrived!
Design Loveratory for Marriage Paperworks, a Japanese company that specializes in custom printed marriage certificate applications, has partnered with Sanrio to create a line of ultra-cute forms featuring Sanrio characters such as Hello Kitty, My Melody, and the Little Twin Stars. Hit the jump to learn more.
Sanrio's My Melody and Little Twin Stars characters are celebrating their 40th anniversary this year, and part of the celebration involves an elaborate collaboration cafe in Shibuya. Hit the jump to learn more.
To celebrate the 40th anniversary of the My Melody mascot character, Sanrio has issued a bizarre series of Vine videos with the goal of allowing the Internet audience to vote on their favorite one. Hit the jump to check out some of the challenges.
My Melody is getting her very own cafe at a special character fair in Sanrio Puroland this January, called the "My Melody 40th Anniversary Fair Omoiyari to You." Hit the jump to check out some delicious treats!
One of the cutest rabbits around has now turned into a bear, at least by way of the BE@RBRICK toy figure series. The "My Melody, have you become a BE@RBRICK?" collaboration is on sale now with two differently-sized bears up for grabs. Hit the jump for more!
In addition to the earlier revealed plushes, memo pads and towels, the assortment of My Melody x Puella Magi Madoka Magica merchandise featuring My Melody as Madoka and Kuromi hitting Japan on July 18th will feature cell phone straps and stationery. Get a look after the jump.
Starting mid-July, a Sanrio collaboration that does not involve Hello Kitty but is super cute comes in the form of My Melody x Puella Magi Madoka Magica. Bump the jump for pics and details!
Following in Hello Kitty's footsteps, Sanrio compatriots from the My Melody line will be mashed-up with Capcom's Monster Hunter. More info and pics calculated to make you scream "kawaii!" after the jump!