Sanrio has published a preview video advertising the Sanrio Danshi web manga, and the video features famous voice actors playing the 5 principal characters of the series by Mai Andou about handsome high school boys who are secretly infatuated with Sanrio mascot characters. Hit the jump to learn more.
It seems that even giant monsters sometimes get an attack of "the lazies", because Toho Studios and Sanrio are teaming up in a promotion that crosses the giant, radioactive, fire-breathing dinosaur of the former with the lazy egg mascot character of the latter. Hit the jump to learn more.
Sanrio has announced the entrants for the "Sanrio Character Ranking 2016", a contest in which fans vote for their favorite Sanrio characters from a pool of 100 popular mascots. Hit the jump to learn more.
Sanrio, the creators of Hello Kitty and numerous other popular mascot characters, are rolling out a new short-form TV anime entitled Aggressive Retsuko about a red panda office lady and her penchant for death metal karaoke. Hit the jump to learn more.
Sanrio's Hello Kitty character transforms into a costume-wearing, giant robot-piloting super hero in Ichigoman, a new web comic published on the Comip! website. Hit the jump to learn more.
For a limited time, an interactive installation has transformed the pillars of the Tokyo Metro Marunouchi line at the Shinjuku Metro Promenade of Shinjuku Station into giant, huggable versions of Sanrio's golden retriever mascot, Pompompurin. Hit the jump to learn more.
Good Smile Company is tuning up for the release of a Nendoroid toy of Cyan, the guitar-strumming cat girl protagonist from Sanrio's Show by Rock!! TV anime and smart phone game. Hit the jump to learn more.
Sega Toy's official YouTube channel has posed a four-minute first episode of Jewelpet Attack Chance!?, a new web anime series from Sanrio and Saga Toys' Jewelpet franchise. The episode introduces a new protagonist Ruri, and the regular characters from the past TV anime series, Ruby and Labra. Check the clip after the jump.
The stage musical based on Sanrio's rock band-themed character project Show by Rock!! has performed at Zepp Blue Theater Roppongi in Tokyo since last Thursday. Its official website has posted a two-minute clip to introduce its dress rehearsal. Check the video after the jump.
It has been confirmed that six-member Korean girls idol group Apink's 5th single song "Brand New Days" will be used as the OP theme for the upcoming TV anime Rilu Rilu Fairilu ~Yousei no Door~ to premiere on TV Tokyo and its affiliates this Saturday, February 6. It is their first original song for the Japanese market. Watch their four past MVs after the jump.
Japanese telecommunications company OLA Inc. is teaming up with Sanrio to release a line of standard cell phones shaped like Hello Kitty. Hit the jump to learn more.
Manga author Mai Andou will be publishing a pair of digital comics about the Sanrio Danshi, a fictional group of male high school students who bond over their love of Sanrio characters such as Hello Kitty and Pompompurin. Hit the jump to learn more.
Sanrio's perennially popular character, Hello Kitty, is teaming up with the upcoming high-school-girl-turned-gangster-boss film, Sailor Suit and Machine Gun: Graduation, in a special promotion that features Kitty cosplaying as the movie's main character, Izumi Hoshi. Hit the jump to learn more.