Perhaps it was the success of chronically low-energy yoke Gudetama. Sanrio has introduced a new character who's more hardcore than three-apple-tall Hello Kitty or even attitude-laden Badz Maru. Meet Aggretsuko. After almost 40 Japanese shorts, they've given an English introduction to this 20-something office professional by day, secret metal-head by night.
With the TBS run of the Girlish Number anime concluded, the series' Twitter account decided to explore the subject of Chitose Karasuma's trademark shirts. They then found an avatar in fairly recent Sanrio addition Gudetama, an unfertilized egg, devoid of gender, described as lazy and/or depressed. More after the jump.
TV Asahi's official mascot character - Go-chan, the Prince of Planet Expanda - is getting his own theatrical anime film in the Spring season of 2017. Hit the jump to learn more.
Mr. Osomatsu is teaming up with several of Sanrio's popular mascot characters for a line of mixed-up, mashed-up merchandise that is coming in January of 2017. Hit the jump to learn more.
The 2nd cour of Show by Rock!! will be kicking off its Japanese broadcast on Tokyo MX on October 02, 2016, and new and returning cast members have been confirmed for the show. Hit the jump to learn more.
Sanrio, the creators of Helloy Kitty and numerous other cute mascot characters, are teaming up with The Great Passage, an upcoming TV anime about a team assembling a massive Japanese language dictionary, to create a new line of dictionary-based mascots known as "Jisho-tans". Hit the jump to learn more.
The official website for Sanrio's Show By Rock!! anime franchise today posted a 100-second new PV for its upcoming TV anime second season, Show By Rock!!#, featuring the new OP theme song "Heart wo Rock!!" performed by its main unit Plasmagica. Check the newest clip after the jump!
Murder, revenge, self-destruction...and cute little lambs? This week on "Cruising the Crunchy-Catalog", we check out Ringing Bell, an animated short film from 1978 with direction by Masami Hata and animation by Sanrio. Hit the jump to learn more.
Ever wanted to have your favorite Sanrio character sing "Happy Birthday" to you on your special day? You can do that with these special Sanrio cards, featuring Gudetama, Hello Kitty, My Melody and various other popular characters. Hit the jump to check them out!
If you haven't been following Show by Rock!! Short!!, the short-form follow-up to 2015's fantasy / music TV anime Show by Rock!!, there's now an official digest video to help you catch up on what you've been missing. Hit the jump to check it out.
Sanrio has surprised fans of Dokonjō Gaeru ("Gutsy Frog"), a comedy manga by Yasumi Yoshizawa about a boy who ends up with a talking, flattened frog attached to the front of his favorite T-shirt, by announcing that a sequel series starring frog mascot character Keroppi is in the works. Hit the jump to learn more.