Voting has begun for the 32nd "Sanrio Character Ranking", an annual contest that pits 100 Sanrio mascot characters (such as Hello Kitty, My Melody, Pompompurin, etc.) against each other in a popular vote to determine which character reigns supreme. Hit the jump to learn more.
Kings of kawaii Sanrio are teaming up with music group rockin'on to produce Deeky & Carina, a short form TV anime about a tough-looking but mild wolf and a cute-looking but wild squirrel teaming up to form a rock and roll band. Hit the jump to learn more.
If you happen to get a chance to stop by a Ministop in Japan between April 3 to April 23 you can pick up a selection of Easter-themed Sanrio merchandise. If you collect enough of these items, you can even receive bonus goods and other prizes. Read more after the jump.
Toei Kyoto Studio Park, a historical movie themed amusement park in Kyoto where actual jidaigeki films are shot, is teaming up with Sanrio to celebrate the 15th anniversary of their Cinnamoroll character with an event entitled "Cinnamoroll Fuwamoko Party" ("Cinnamoroll Fluffy-Furry Party") that lasts until May 14, 2017. Hit the jump to learn more.
Rilakkuma may very well be one of the cutest Sanrio characters of all time, and it looks like he’s going to get his own special Rilakkuma Bakery in Japan beginning on March 13. Hit the jump and get ready for your mouth to water.
Rilu Rilu Fairilu is returning to Japanese TV for a 2nd season of flower fairy adventures with a new key visual, a new cast member, and a new TV broadcast schedule. Hit the jump to learn more.
The fifth anniversary of Puzzle & Dragons brought an exciting announcement: a second season of the anime adaptation! Find out more about the future of Puzzle & Dragons X, as well as the multiple collaborations it has planned with major anime and game titles, after the jump!
The official Twitter account for Rilu Rilu Fairilu, a 2016 TV anime co-produced by Sanrio and Sega Toys about cute fairies having fun adventures, has announced that the series will be returning for a 2nd season. Hit the jump to learn more.
Character goods makers Sanrio has translated into some of their shorts for Valentine's Day, and they happened to be ones featuring Gudetama, an unfertilized egg, devoid of gender, described as lazy and/or depressed. Eggs are yummy…boiled, baked or raw. There are many ways to make an egg, but eggs are so lazy (gude gude in Japanese). Look closely and you will see the eggs that you eat lack spunk.