Tag » sou・sou

    Thursday September 1, 2011
  • J-Pop Summit Festival 2011: SOU・SOU Brings the Kyoto Cool

    Designer Takeshi Wakabayashi talks balancing modern fashion with Japanese tradition

    We attended an invite-only "Cool Japan" lecture from designer Takeshi Wakabayashi of SOU・SOU, presented by NEW PEOPLE and the Japanese Consulate General as part of J-Pop Summit Festival 2011. The company's split-toed shoes, in particular, won two prizes in the Visit Japan Campaign – Japan’s Attractive Souvenir Contest 2010, but SOU・SOU also make clothing for daily life based on traditional Japanese designs. Hit the break to hear about Wakabayashi's fashion philosophy and check out our pictures from the SOU・SOU fashion show!