PONY INC. was established as a subsidiary of the Nippon Broadcasting System, Inc., the core company of the Fujisankei Commmunications Group, to pioneer the production and sales fo car stereo music tapes in 1966. Then, CANYON RECORDS INC. was founded in 1970 in accordance with the growing tape market for record shops. CANYON RECORDS was a unique record company established with a mass media background unlike most of its competitors set up by electric manufacturers.
In its history, the company produced stars steadily while laun ching a string of hits, including songs for popular TV programs such as "Hirake! Ponkikki", "Onyanko Club" and "Okaasan to Issho", as well as hit songs in the fields of Japanese Folk and Popular Music. In 1980, the company expanded into the international repertoire. Entering into contracts with a variety of labels, the company has been making every effort to exploit and foster talented artists overseas.
Focusing on video software at its early stage, the company has also been putting recorded video cassettes on the market since 1970. As the videocassette player spread widely in the early 1980s, the sales of video cassettes and laser discs dramatically increased.
In 1987, PONY and CANYON RECORDS merged into PONY CANYON. IN 1992, the manufacture department was split off as PONY CANYON ENTERPRISE. PONY CANYON has been playing a leading role in the Fujisankei Communications Group since it became a subsidiary of the Fuji Television Network in 2006. Currently, the company dedicates itself to the development and nurture of varied types of entertainment software including production, manufacture, and sales of diverse packaged software, as well as digital distribution services mainly for mobiles, under the five-division system focusing on music entertainment, motion picture and home entertainment, and visual entertainment.