White Day is an Asian holiday, celebrated March 15th, during which males are supposed to reciprocate the gift that their partner gave them on Valentine's Day. The folks at Rakuten and Sanrio have one gift suggestion... a life-size Hello Kitty cake. (It's 8.25 inches tall, about the height of a real cat. Hello Kitty is five apples tall. The math seems close enough.)

The solid cake sells for ¥10,000 ($122) and can be customized with messages for other occations as well.

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via Rinkya