"JoJo's Bizarre Adventure" Creator's Gucci Collaboration Goes Global

Hirohiko Araki creates window display, set to be install at 70 locations world wide

JoJo's Bizarre Adventure creator Hiroko Araki drew a manga one-shot for fashion magazine Spur in which super powered manga artist Rohan Kishibe travels to Florence, Italy with a Gucci handbag that had been his grandmother's keepsake. In 2011, he was the focus of an exhibit at Tokyo's Shinjuku Gucci, commemorating the 90th anniversary of founding the brand. Now his work is the centerpiece of Gucci's  Milan Fashion Week 2013 showing.


For the launch, Hirohiko Araki created a window display inspired by the Gucci's Cruise 2013 collection, which will be installed at 70 locations world wide.



Creative director  Frida Giannini says "I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created."


After mentioning his fascination with Italy, Araki commented "Frida's beautiful Cruise collection with its strong colours and graphic designs set my mind racing the moment she showed it to me. From there the characters and storyline came into being so naturally. It was very stimulating to work together on this project."



His new story for the occasion sounds a lot like the Rohan one. 

Jolyne Kujo, the sixth JoJo and only female of the line, star of JoJo's Bizarre Adventure: Stone Ocean, is a student in "Jolyne, Fly High with Gucci." She inherits her month's a keepsake from her mother's Gucci collection, and "propelled by the mystery behind her vintage treasure, Kujo embarks on a journey that transcends time; the images echo the colour palette and aesthetic of Giannini's newest collection."



Araki inspired Gucci Cruise 2013 outfits



via the Telegraph



Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.


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