A bit more impressively, this is applying to "Encouragement of Climb" too
As seems to happen with Kyoto Animation series (Haruhi, Lucky Star, K-on!, last season's Chu2Koi), fans of their latest, Tamako Market, are already studying, mapping and even visiting the locations referenced in the show. In this case, they're getting a taste of the rice cooking anime by making otaku pilgrimages to Kyoto.
View Tamako Market たまこまーけっと in a larger map
A bit more impressively, this is applying to Encouragement of Climb too.