VIDEO: Splatter Soaked Japanese Idols Bring You “BiSimulation”

New album from BiS on sale in March

BiS (the name is short for "Brand New Idol Society") are an intense Japanese idol group, sort of like a dark and dysfunctional AKB48 in serious need of shock therapy and/or happy pills.


With ham-fisted promo images like the one below, it is initially kind of tempting to laugh them off, but BiS music – which is a mix of metal rock and more traditional jpop songcraft – continues to be oddly compelling. 


BiS: voted "most likely to bring nail-studded bats to an idol concert"

We’ve featured BiS on Crunchy News before for the slow motion face-slapping fest that was their “GET YOU” music video and now, BiS is BACK, clad in "Who Killed Idol?" shirts and fake yakuza tattoos, with a wet and messy PV for the song “BiSimulation” filled with all manner of pained facial expressions and body fluids carelessly flung about. Watch below.



Is it all a deep and meaningful metaphor for the pain of being in an idol band? Has someone watched Battle Royale too many times? Does someone need a hug? Hopefully some explanations are forthcoming when BiS release their new album in March.




Patrick Macias is editor in chief of Crunchyroll News. He also runs the Japanese Fashion Inferno tumblr blog. Follow him on twitter at @Patrick_Macias.

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