Cosmetic campaign leads into "Evangelion 3.33" home video release
Timed to lead into the April 24th home video release of Evangelion 3.33, the hit anime will be co-promoting with Creer Beaute. The "COSMETIC with EVANGELION 2WAY Fragrance Mist" campaign runs between March 25th and the release, with billboards and other advertising promoting a series of NERV branded male body sprays.
Japanese drug stores and cosmetic counters will be carrying Type-R (aqua citrus), Type 01 (musk) and Type-A (red citrus) bottles for 1,280 yen ($13.40).
Creer Beaute has previously released cosmetics tied into
Rose of Versailles
Lupin III/ Fujiko Mine
Tiger and Bunny