Body Spray Makes Even a Whiny "Evangelion" Hero Irresistible to the Ladies
Cosmetic campaign leads into "Evangelion 3.33" home video release

Timed to lead into the April 24th home video release of Evangelion 3.33, the hit anime will be co-promoting with Creer Beaute. The "COSMETIC with EVANGELION 2WAY Fragrance Mist" campaign runs between March 25th and the release, with billboards and other advertising promoting a series of NERV branded male body sprays.
Japanese drug stores and cosmetic counters will be carrying Type-R (aqua citrus), Type 01 (musk) and Type-A (red citrus) bottles for 1,280 yen ($13.40).
Creer Beaute has previously released cosmetics tied into
Rose of Versailles
Urusei Yatsura
Lupin III/ Fujiko Mine
Nodame Cantabile
Tiger and Bunny
Kuroko's Basketball
Aquarion EVOL
One Piece
via @eva_fan
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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.