Ratings among male demos up between 6% and 10%
The basic cable numbers are out for second quarter 2014, and the anime highlight is that Saturday Night’s Toonami block (11:30 p.m.-3:30 a.m.) increased all targeted male demos across the quarter, ranging between 6% and 10% according to TV By the Numbers.
For June specifically, Naruto (1 a.m.), One Piece (1:30 a.m.), and Blue Exorcist (2 a.m.) each ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24 & 18-34. Similarly, Black Lagoon (2:30 a.m.) and Beware the Batman (3 a.m.) both ranked #1 in their respective timeslots among men 18-34 & 18-49.
In June, Adult Swim programming accounted for 19 of the top 50 telecasts on basic cable for the month among adults 18-34, more than any other network.