Toonami Sees Quarterly Ratings Increase

Ratings among male demos up between 6% and 10%

The basic cable numbers are out for second quarter 2014, and the anime highlight is that Saturday Night’s Toonami block (11:30 p.m.-3:30 a.m.) increased all targeted male demos across the quarter, ranging between 6% and 10% according to TV By the Numbers.


For June specifically, Naruto (1 a.m.), One Piece (1:30 a.m.), and Blue Exorcist (2 a.m.) each ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24 & 18-34. Similarly, Black Lagoon (2:30 a.m.) and Beware the Batman (3 a.m.) both ranked #1 in their respective timeslots among men 18-34 & 18-49.

In June, Adult Swim programming accounted for 19 of the top 50 telecasts on basic cable for the month among adults 18-34, more than any other network.


via TV By the Numbers

Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.

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