Too Many Mascots? Article Profiles the Plight of Yuru-Kyara

In the wake of stiff competition and public scrutiny, some mascots get the ax

 

Japan is no stranger to cute and bizarre mascot characters. Called “yuru-kyara” (literally “laid-back characters”), there are Japanese mascots – often portrayed in elaborate costumes – for all sorts of occasions.

 

 

Some advertise businesses, some drum up interest for public events, some even represent local municipalities or government services. There's even an annual Yuru-Kyara Grand Prix, in which mascots compete in public elections to see who is the most popular.

 

 

Alas, it's a hard knock life for mascots, as intense competition and increased public scrutiny in which tax-payers question “why are we paying for this, anyway?” can result in mascots getting canned or consolidated. A new article by Shingo Ito profiles this phenomenon.

 

You can read the full article here.

 

Source: AFP.com via Yahoo! News

 

Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time

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