Isao Machii is the inventor of Shushin-ryu iaijutsu style
In order to advertise the speed of its LTE telecommunications services, SoftBank has deployed a new advertisement featuring master swordsman Isao Machii using iado quick-draw techniques to slice various objects fired at great speeds.
In the video, Machii destroys an orange launched at 80 kilometers per hour (50 mph), a fried shrimp fired at 130 kilometers per hour (81 mph), and a glowing ball zipping along at 150 kilometers per hour (93 mph).
The video's description explains Machii's accolades: "Isao Machii is an iaijutsu proponent who resides in Kawanishi, Hyogo. In 2005, he created the Shushin-ryu iaijutsu style. He teaches iaijutsu at the “Shushin-kan” iaido training venue and devotes himself to his studies every day with the aim of restoring the traditions of Muso Jikiden Eishin-ryu."
"As of 2015, Isao Machii holds five Guinness World Records:
- “Most sword cuts to straw mats in three minutes,”
- “Fastest 1,000 martial arts (iaido) sword cuts,”
- “Fastest tennis ball cut by sword,”
- “Fastest BB pellet cut by sword,”
- “Most martial arts sword cuts to one mat (Suegiri).” "
I'm not entirely certain how being able to slice a friend shrimp fired at 81 mph is analogous to having lightning fast LTE connection speeds, but Japanese advertisements can be a little bit strange.
Source: Rocket News 24
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.