VIDEO: "Modern Samurai" Slices Speedy Objects for SoftBank Ad

Isao Machii is the inventor of Shushin-ryu iaijutsu style

In order to advertise the speed of its LTE telecommunications services, SoftBank has deployed a new advertisement featuring master swordsman Isao Machii using iado quick-draw techniques to slice various objects fired at great speeds. 

 

 

 

In the video, Machii destroys an orange launched at 80 kilometers per hour (50 mph), a fried shrimp fired at 130 kilometers per hour (81 mph), and a glowing ball zipping along at 150 kilometers per hour (93 mph). 

 

 

The video's description explains Machii's accolades: "Isao Machii is an iaijutsu proponent who resides in Kawanishi, Hyogo. In 2005, he created the Shushin-ryu iaijutsu style. He teaches iaijutsu at the “Shushin-kan” iaido training venue and devotes himself to his studies every day with the aim of restoring the traditions of Muso Jikiden Eishin-ryu."


"As of 2015, Isao Machii holds five Guinness World Records:

  • “Most sword cuts to straw mats in three minutes,” 
  • “Fastest 1,000 martial arts (iaido) sword cuts,” 
  • “Fastest tennis ball cut by sword,” 
  • “Fastest BB pellet cut by sword,” 
  • “Most martial arts sword cuts to one mat (Suegiri).” "
 

 

I'm not entirely certain how being able to slice a friend shrimp fired at 81 mph is analogous to having lightning fast LTE connection speeds, but Japanese advertisements can be a little bit strange.

 

Source: Rocket News 24

 

Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.

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