Crunchyroll previously reported on the members of Dempagumi.inc forming a collaboration band with Sanrio's Hello Kitty character to promote Pocket Muhi, an over-the-counter bug bite medication. Now the official music video of the song for the promotion, "Munasawagi no Himitsu", is available. Check it out above.
It's a catchy tune, and I was surprised at how skilled Hello Kitty is at idol-style dance routines.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.