Collaboration includes character-based products & special prizes
It's difficult to slay rampaging titans when your eyes are dry or itchy, and so Santen Pharmaceutical is partnering with the cast of Hajime Isayama's hit manga and TV anime, Attack on Titan, for a promotional collaboration campaign to advertise their Sante FX line of eye drops.
The campaign features special packaging featuring artwork of Eren Jaeger and Levi on both boxes and bottles. Eren features prominently on the Sante FX Neo eye drops, while Levi appears on the packaging for the Sante FX V+ product.
In addition, customers who purchased eligible Santen products can enter into drawings to receive various prizes, such as gift cards and wall scrolls featuring the artwork for the campaign.
There's also a short teaser commercial for the campaign:
For more information, check out the official Japanese collaboration campaign page here.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.