Laid-back bear character promotes the August 2015 release of "Yowamushi Pedal" film
Since the upcoming Yowamushi Pedal film involves a grueling race in the prefecture of Kumamoto, regional mascot Kumamon decided to get in on the cycling action with a humorous cross-promotional campaign.
Sure, Kumamon looks particularly portly and not at all aerodynamic, but there's no doubt that inside the bear's furry breast beats the heart of a true otaku cycling champion.
There's also a poster featuring Kumamon sporting the official race colors of the Sohoku High School bicycle club.
Yowamushi Pedal: The Movie is directed by Norihiro Naganuma. The film hits Japanese theaters on August 28, 2015.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.