Company has preview their new Pokémon Hip Pop! Parade label, hitting outlets like the Pokémon Center on October 10th. The headline (or the other end) feature is a set of the rears of Pikachu, Swablu, Growlithe, Piplup, Marill featured on cushions (2,500yen), mascot keychains (700yen), zipper transit pass holders (1,150yen), folding bags (1,800yen), pouches (1,500yen), boxer shorts (men's and women's 1,500yen), rubber charms (1,000yen), coasters (600yen), mugs (1,300yen), handtowles (500yen), mangets (600yen), clearfiles (240yen) and masking tape (600yen). 

ぽこっ、とかわいい。10月10日（土）、ポケモンの「おしり」に注目したグッズ「HIP POP！ PARADE」が、ポケモンセンターに登場！ http://t.co/iqH6YDB1DR #ポケモン #ポケモンセンター pic.twitter.com/0wmRJqKsi8

— ポケモン公式ツイッター (@Pokemon_cojp) September 25, 2015

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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.